摘要：
【目的】探讨新媒体视角下，科技期刊如何有效提升服务学者能力。【方法】 通过案例分析，详细梳理Chinese Journal of Aeronautics （CJA）和《航空学报》在新媒体时代下采取的多元化服务举措：精选优质内容开展推送、分领域社群运营、学术活动评选。【结果】 通过一系列服务举措，文章推送使期刊学术成果得到更广泛、更快速的传播，社群运营提升学者归属感，活动评选提高学者的行业认可度。【结论】 建议科技期刊与时俱进，拓展多渠道、多层次的服务举措，提升期刊的学术影响力和竞争力。
Abstract:
[Purposes] This study aims to explore how scientific journals can effectively improve their ability to serve scholars from the perspective of new media. [Methods] Through case analysis, this study detailed the diversified service measures adopted by the Chinese Journal of Aeronautics (CJA) and Acta Aeronautica et Astronautica Sinica in the new media era: selecting high-quality content for article recommendation, operating sub-domain communities, and organizing academic event selections. [Findings] Through the implementation of these strategies, academic achievements have been disseminated more widely and rapidly. Community management has enhanced scholars' sense of belonging. Event selection has improved scholars' recognition within the industry. [Conclusions] It is recommended that scientific journals keep pace with the times by expanding multi-channel and multi-level service measures, thereby enhancing their academic influence and competitiveness.
中图分类号:
范真真, 李明敏, 蔡斐. 新媒体视角下科技期刊服务学者能力提升研究与实践——以CJA与《航空学报》为例[J]. 中国科技期刊研究, 2024, 35(11): 1588-1594.
FAN Zhenzhen, LI Mingmin, CAI Fei. Research and practice on enhancing ability of scientific journals to serve scholars from a new media perspective: A case study of CJA and Acta Aeronautica et Astronautica Sinica[J]. Chinese Journal of Scientific and Technical Periodicals, 2024, 35(11): 1588-1594.