摘要：

【目的】 以Nature 2020—2022年的封面故事为研究对象，分析视觉修辞的表达和方法，为我国科技期刊封面设计提供新的思路与参考。【方法】 以视觉修辞理论为基础，采用案例分析法，对Nature 2020—2022年的153个封面进行探究，通过对比分析封面故事的视觉修辞特征，总结出封面故事的视觉修辞方法。【结果】 Nature封面故事有着系统的视觉修辞逻辑与方法，包括叙事的转喻和隐喻、构图的列锦和连续、造型的夸张和仿拟。【结论】 科技期刊要更好地借助视觉修辞推动封面科学信息的传播，应综合使用不同的视觉修辞方法，以简单易懂的符号叙事、规律有序的构图、丰富突出的造型，优化期刊封面的视觉表达效果。

关键词: 科技期刊, 《自然》, 封面故事, 视觉修辞, 视觉传播

Abstract:

[Purposes] This study focuses on the cover stories of Nature from 2020 to 2022 and analyzes the expression and methods of visual rhetoric, so as to provide new insights and references for the cover design of scientific journals in China. [Methods] Based on the theory of visual rhetoric, a case analysis approach was employed to investigate 153 covers of Nature between 2020 and 2022. Through a comparative analysis of the visual rhetoric features of these cover stories, the methods of visual rhetoric were summarized. [Findings] The analysis reveals that the cover stories of Nature have systematic visual rhetorical logic and methods, including metaphors and metonymy in narration, accumulation and succession in composition, and exaggeration and simulation in modeling. [Conclusions] To more effectively harness visual rhetoric for the dissemination of scientific information on covers, scientific journals should integrate a variety of visual rhetoric methods. This involves employing simple and easily understandable symbolic narratives, methodically arranged compositions, and visually rich and prominent modeling, so as to optimize the visual expression of their covers.

Key words: Scientific journal, Nature, Cover story, Visual rhetoric, Visual communication