【目的】 厘清学术期刊网络舆情危机的特点与产生原因,给出具体应对策略。【方法】 以新媒体和危机传播原理为基础,分析学术期刊网络舆情危机的具体案例和传播指数,结合学术期刊特点进行阐释性分析。【结果】 学术期刊网络舆情危机事件传播力较强,其特点为更强的潜伏性、突发性和不可预测性,会威胁期刊及相关机构形象并引发信任危机,也会影响期刊日常办刊。编辑、作者、审稿人等的失范行为是学术期刊网络舆情危机产生的主要原因,学术期刊出版利益相关人众多以及新媒体的传播也对危机产生发挥了催化剂和提供环境的作用。【结论】 学术期刊要通过执行学术规范和建立危机传播管理制度、主动参与社交媒体并进行实时舆情监测、举办舆情应对与危机传播的人员培训来预防危机产生。当危机发生时,学术期刊要做好主管部门、主办单位、审稿人、作者之间的内部沟通,同时及时回应问题、正确应对媒体、放低姿态并锁定核心利益相关人诉求以做好外部沟通。
[Purposes] This paper is to clarify the characteristics and causes of the online public opinion crisis in publishing process of academic journals and propose specific countermeasures. [Methods] Based on the theory of new media and crisis communication, this paper analyzed the specific cases and communication index of online public opinion crisis in publishing process of academic journals, and carried out the explanatory analysis in combination with the characteristics of academic journals. [Findings] Online public opinion crisis events in publishing process of academic journals have strong network communication power, which is characterized by stronger latency, suddenness, and unpredictability. It will threaten the images of journals and related institutions, cause trust crisis, and affect the daily operation of journals. The misconducts of editors, authors, and reviewers are the main reasons for the online public opinion crisis of academic journals. The stakeholders of academic journal publishing and new media also play a catalytic role and provide an environment for the crisis. [Conclusions] Academic journals should prevent crises in publishing process by implementing academic norms and establishing a crisis communication management system, actively participating in social media and conducting real-time online public opinion monitoring, and organizing personnel training for public opinion response and crisis communication. When a crisis occurs, academic journals do a good job in good internal communication among competent authorities, sponsors, reviewers, and authors, and form a good external communication through responding to problems in a timely manner, responding to the media correctly, lowering posture, and locking in the demands of core stakeholders.
Online public opinion,