摘要：

【目的】 对4种传播媒体(传统网站、微信、微博、腾讯QQ)在科技期刊学术传播中的应用情况进行调查分析,为学术期刊媒体融合发展提供理论参考。【方法】 采用在线问卷调查的方式,对全国多学科、跨地域的部分高校及科研究机构的科研人员在4种期刊媒体平台上投稿、获取文献/科研资讯等使用习惯进行统计分析。【结果】 从使用习惯来看,在投稿、获取期刊文章、获取/关注期刊信息、与期刊编辑联系沟通方面,调查对象仍采用比较传统的期刊媒体平台(如期刊网站和邮箱、数据库);而从碎片式浅阅读习惯来看,调查对象较多采用微信平台浏览科研信息和分享学术观点,微博和QQ也能起到一定辅助作用。【结论】 3种新媒体平台中,微信平台使用功能较好且用户活跃度较高,在科技期刊学术传播中的应用较具优势。

关键词: 科技期刊, 期刊网站, 新媒体, 阅读习惯, 微信公众号

Abstract:

[Purposes] Through the survey and analysis on the application of four media platforms, including traditional website, WeChat, Weibo, and Tencent QQ, in academic communication of scientific journals based on user habits, theoretical reference is provided for the integrative development of academic journals. [Methods] By means of online questionnaire survey, we analyzed the usage habits of researchers who submitted articles and obtained literature/scientific research information via these four kinds of media platforms from some national multi-disciplinary and cross-regional universities and scientific research institutions. [Findings] The respondents are used to using traditional media platforms when they submit papers and contact with the journal editors, while using WeChat when reading and sharing academic information. [Conclusions] Among the three new media platforms, WeChat has greater advantages in the application of academic communication of scientific journals with better application functions and higher user activity.

Key words: Scientific journal, Journal website, New media, Reading habit, WeChat official account