【目的】 结合新时代对学术期刊发展提出的新要求,探讨学术期刊媒体融合的宏观架构设计和有效路径。【方法】 采用文献法明确当前研究的趋势和不足;采用访谈法了解学术期刊四大利益主体的特征、需求及学术期刊媒体融合面临的问题;采用实地调查法明确学术期刊媒体融合的现状与需求,并提出新的媒体融合模式。【结果】 创造性地提出“共媒体云+自媒体库”的互动融合模式,根据学术期刊准产业化运营的整体构想,着眼于学术期刊核心竞争力整合学术内容生产的核心环节,联结四大利益主体,通过相辅相成、互动提高的运行机制促进学术期刊的共生发展。【结论】 “共媒体云+自媒体库”互动融合打破期刊层面和个体层面的传统壁垒,加强两者间的知识共享与互动反馈,突显并强化各自的优势:共媒体云能突显学术期刊的核心业务,兼容多种媒体形态,有利于学术期刊核心竞争力的提升,实现可持续发展;自媒体库有利于促进学术期刊及相关利益主体的有效互动,拓展稿件来源和传播渠道,从源头上提升学术内容生产水平,实现学术利益共同体的互促共赢。
[Purposes] This study aims to discuss the macro structure design and effective path of media convergence of academic journals combined with the new demands proposed to academic journals in the new era. [Methods] We applied literature review method to clarify the trends and deficiencies of current research, used interview method to understand the characteristics and demands of four interest subjects of academic journals and problems during the media convergence of academic journals, and utilized field survey method to clarify the status quo and demands of the media convergence of academic journals, so as to propose new mode of media convergence. [Findings] The interactive convergence mode of “joint media cloud + we-media library” is proposed creatively. According to the overall conception of quasi-industrial operation of academic journals, the core links of academic content production are tried to integrate with focusing on the core competitiveness of academic journals. Four interest subjects are linked, and the symbiotic development of academic journals is promoted through the operating mechanism of complementarity. [Conclusions] The interactive convergence of “joint media cloud + we-media library” breaks traditional barriers between the dimensions of journal and individual, enhances the knowledge sharing and interactive feedback of them, and highlights and then strengthens their respective advantages. The joint media cloud can highlight the core business of academic journals and make various media forms compatible, which will benefit the promotion of core competitiveness of academic journals and realize sustainable development. And the we-media library can promote the effective interaction between academic journals and their stakeholders, which will expand the sources of manuscripts and the channels of communication, promote the production level of academic contents from the origin, and realize the interactive promotion and mutual benefit of academic interest community.
Joint media cloud,