【目的】 探讨我国英文科技期刊微信公众号运营的思路,以提升我国英文科技期刊影响力。【方法】 采取个案研究法,总结我国英文科技期刊微信公众号的设计策略。【结果】 “药学学报”微信公众号通过宣传推广文章和构建期刊社群,成功地辅助《药学学报(英文版)》全面提升了影响力。【结论】 我国英文科技期刊微信公众号可围绕宣传期刊文章,以及运营由作者、编委、读者构成的期刊社群,以宣传期刊品牌,全面提升期刊影响力。
[Purposes]The ideas on the operation of WeChat official account of scientific journals are analyzed to promote the academic impact of domestic English scientific journals. [Methods] The case study method was adopted to summarize the strategies in the design of WeChat official account for scientific journals. [Finding] The WeChat platform of Acta Pharmaceutica Sinica B helps the journal achieve outstanding academic impact by promoting published papers and building journal communities. [Conclusions] Domestic English scientific journals should delve deep for highlights of published papers, build and sustain a WeChat-platform-based journal community comprised of authors, editorial board members, and readers, and thus fully utilizing the platform to spread the brand and bring high academic impact.
WeChat official account,
English scientific journal,