摘要：

【目的】系统介绍中文科技期刊如何结合微信来打造具有学术影响力的特色品牌栏目,为其他中文科技期刊打造特色栏目提供参考。【方法】以我国地理学的三大权威中文科技期刊之一——《地理研究》的“观点与争鸣”栏目为例,介绍《地理研究》“观点与争鸣”栏目创立的背景、特色栏目的建设途径及取得的成绩。【结果】《地理研究》“观点与争鸣”栏目取得了高下载、高阅读、影响力广等好成绩,引起了良好的学术反响,对进一步增强期刊的总体水平与提高期刊竞争力及影响力发挥了非常重要的作用。【结论】优质的论文、特色的品牌栏目与微信等新媒体是突出刊物特色、增强期刊竞争力和影响力的有效方法,对于促进中文科技期刊的可持续发展具有重要作用。

关键词: 中文科技期刊, 特色栏目, 《地理研究》, 观点与争鸣, 微信, 影响力

Abstract:

[Purposes] This paper w ill introduce how scientific journals in Chinese build a brand column w ith uniqueness by taking advantage of WeChat.Itw ill provide good references for other scientific journals in Chinese to create their own unique columns.[Methods] This paper took the column of Perspectives and Contention in Geographical Research,one of China's three authoritative academic journals in geographical science, as a study case.This paperintroduced its background of thepublication, and the approaches to build a brand column w ith its unique characteristics and achievement.[Findings] W ith high download hits,the large audience of reading and w ide influence, inspiring very good responses and enthusiastic discussions in the academic circle, this column has harvested good results, thus becoming a successful and influential brand column w ith its uniqueness, which further improves the competitive and influence power of Geographical Research.[Conclusions] The result in this paper shows that,articles w ith high-quality contents,a brand column w ith its unique characteristics and the application of WeChat are necessary for scientific journals to enhance their characteristics, improve the competitive and influence power.Articlesw ith high-quality contents,a brand column w ith its unique characteristics and the application of WeChat play an important role in the sustainable development for scientific journals in Chinese.

Key words: Scietific journals in Chinese, Brand column with unique characteristics, Geographical Research, Perspectives and Contention, WeChat, Influencing power