摘要：

【目的】寻找适合学术期刊市场化改革的思维理念,以促进学术期刊经营发展。【方法】在挖掘互联网思维本质的基础上,从市场化运作的角度分析如何在学术期刊工作流程中应用互联网思维。【结果】互联网思维的本质是以用户为中心,最大化甚至超额地满足用户的需求,同时将用户所需要承担的成本降到最低直至免费。采用学术期刊市场化运作时,在选题策划、编辑加工、出版传播、增值服务各环节都应该围绕互联网思维的本质及其衍生出来的特征思考解决问题。【结论】互联网思维可以作为学术期刊市场化改革的思维理念,应充分理解互联网思维本质,并将其应用到学术期刊工作的整个流程中,从而促进期刊的经营发展。

关键词: 互联网思维, 学术期刊, 经营, 发展

Abstract:

[Purposes] The objective is to seek the thinking principle of themarket-oriented reform of academic journals and to promote themanagement and development of academic journals.[Methods] Based onmining the essence of Internet thinking,we analyze how to use Internet thinking in the process of academic journals from the perspective of market operation.[Findings] The essence of Internet thinking is to take the customer as the center.For this reason,wemustmeet the needs of customer to themaximizing extent evenmore,and reduce the cost as much as possible.If academic journals adopt market-determined mode,we will think and solve the problem according to the essence of Internet thinking in all steps including publication planning,editing process,publishing communication,and appreciation service.[Conclusions] Internet thinking is the thinking principle of the market-oriented reform of academic journals.We should understand the essence of Internet thinking,so that the development of academ ic journalswill be promoted.

Key words: Internet thinking, Academic journals, Operation, Development