中国科技期刊研究 ›› 2019, Vol. 30 ›› Issue (4): 387-393.doi: 10.11946/cjstp.201901020001

• 数字出版 • 上一篇    下一篇

科技期刊微信公众号运营与其学术影响力关系的实证分析——基于医学期刊数据的研究

程海燕,田艳妮   

  1. 上海理工大学,上海市杨浦区军工路516号 200093
  • 收稿日期:2019-01-02 修回日期:2019-01-23 出版日期:2019-04-28 发布日期:2019-04-15
  • 作者简介:程海燕(ORCID:0000-0001-8014-0975),博士,讲师,E-mail: hnxxcheng@163.com|田艳妮,硕士研究生。
  • 基金资助:
    2018年度出版融合发展(华东师大社重点实验室开放课题基金ECNUP-KF201807);2018年度上海艺术科学规划课题(YB2018G04)

An empirical analysis of the relationship between the operation of WeChat official accounts and its academic influence in scientific journals:Taking medical scientific journals as examples

CHENG Haiyan,TIAN Yanni   

  1. University of Shanghai for Science and Technology, 516 Jungong Road, Yangpu District, Shanghai 200093, China
  • Received:2019-01-02 Revised:2019-01-23 Online:2019-04-28 Published:2019-04-15

摘要:

目的 以医学期刊为例,实证分析科技期刊微信公众号运营情况与其学术影响力之间的关系,并对微信公众号运营提出建议。方法 选择清博数据大平台2018年7月科技期刊微信公众号榜单中的医学类公众号,统计其微信传播指数、文章阅读量和点赞数、相关论文的被引频次、期刊影响因子,通过相关性分析等方法进行实证分析。结果 医学期刊微信公众号的微信传播指数与其影响因子之间无明显相关关系,且被推送论文的被引频次与未被推送论文的被引频次之间不存在统计学差异。结论 目前,科技期刊微信公众号的运营对提升期刊学术影响力的作用有限,可以从重视研究者的需求、增加文章的易读性等方面进行改进。

关键词: 科技期刊, 微信公众号, 学术影响力

Abstract:

[Purposes] Taking medical scientific journals as examples, this paper empirically analyzes the relationship between the operation of WeChat official accounts and its academic influence in scientific journals, and gives advises for the operation. [Methods] The medical official accounts in the list of the WeChat official account of the scientific journals in July 2018 were selected. And their WeChat Index (WCI), the quantity of article reading and praise, citation frequencies of related articles, and impact factors were counted. Then empirical analysis was conducted through statistical analysis methods such as correlation analysis.[Findings] There is no significant correlation between the WCI and the impact factors of the medical scientific journals, and there is no significant difference between the citation frequencies of the pushed articles and the un-pushed articles. [Conclusions] The current operation of the WeChat official account of the scientific journals has a limited effect on improving their academic influence. It can be improved by considering the needs of researchers and the readability of articles.

Key words: Scientific journal, WeChat official account, Academic influence