中国科技期刊研究 ›› 2018, Vol. 29 ›› Issue (11): 1171-1176.doi: 10.11946/cjstp.201803250262

• 能力建设 • 上一篇    下一篇

微信公众号对提升英文科技期刊影响力的影响——以“药学学报”微信公众号为例

周心玉,郭焕芳,郑爱莲   

  1. 中国医学科学院药物研究所期刊联合编辑部,北京市先农坛街1号 100050
  • 收稿日期:2018-03-25 修回日期:2018-08-20 出版日期:2018-11-15 发布日期:2018-11-15
  • 作者简介:周心玉(ORCID:0000-0003-4973-6775),博士,编辑,E-mail:zhouxinyu318@163.com|郭焕芳,博士,编审,编辑部副主任|郑爱莲,编审,编辑部主任。

WeChat official account promotes impact of English scientific journals: Taking “Yaoxue Xuebao” WeChat official account as an example

ZHOU Xinyu,GUO Huanfang,ZHENG Ailian   

  1. Joint Editorial Office, Institute of Materia Medica, Chinese Academy of Medical Sciences, 1 Xiannongtan Street, Beijing 100050, China
  • Received:2018-03-25 Revised:2018-08-20 Online:2018-11-15 Published:2018-11-15

摘要:

【目的】 探讨我国英文科技期刊微信公众号运营的思路,以提升我国英文科技期刊影响力。【方法】 采取个案研究法,总结我国英文科技期刊微信公众号的设计策略。【结果】 “药学学报”微信公众号通过宣传推广文章和构建期刊社群,成功地辅助《药学学报(英文版)》全面提升了影响力。【结论】 我国英文科技期刊微信公众号可围绕宣传期刊文章,以及运营由作者、编委、读者构成的期刊社群,以宣传期刊品牌,全面提升期刊影响力。

关键词: 微信公众号, 英文科技期刊, 学术影响力, 办刊经验

Abstract:

[Purposes]The ideas on the operation of WeChat official account of scientific journals are analyzed to promote the academic impact of domestic English scientific journals. [Methods] The case study method was adopted to summarize the strategies in the design of WeChat official account for scientific journals. [Finding] The WeChat platform of Acta Pharmaceutica Sinica B helps the journal achieve outstanding academic impact by promoting published papers and building journal communities. [Conclusions] Domestic English scientific journals should delve deep for highlights of published papers, build and sustain a WeChat-platform-based journal community comprised of authors, editorial board members, and readers, and thus fully utilizing the platform to spread the brand and bring high academic impact.

Key words: WeChat official account, English scientific journal, Academic impact, Publication experience