摘要：

【目的】 深入了解国内学者的搜索行为,并据此制定对策,为学术期刊提高论文的可见度提供参考方案。【方法】 以《南京航空航天大学学报》(中、英文版)的读者、作者、审稿人为调查对象,通过发放调查问卷,对不同年龄、处于不同科研阶段的学者进行调研,对他们的搜索倾向结合学术身份、年龄进行交叉对比和分析,捋清趋势,总结原因。【结果】 年轻学者更倾向于阅读中文文献,资深学者更倾向于阅读英文文献;他们在搜索中文文献时偏好大体一致,偏向于国内大型数据库;在搜索英文文献时则稍有不同,年轻学者更倾向于使用搜索引擎,而资深学者则更偏向于图书馆发现系统;大部分学者在确定目标文献时都以论文标题为决定因素,大部分学者都会在图书馆购买的数据库中找到全文,开放获取文献成为学者寻找全文的第二个重要选择。【结论】 根据目标学者的行为,需要制定既能区分中、英文期刊不同定位又互相促进的可见度提升策略,并需要深入了解提升中文期刊在数据库的可见度的技术和策略,以及提升英文期刊在搜索引擎及图书馆发现系统中的可见度的途径;重视开放获取论文的发布,这是在未来学术出版发展中获得高可见度的重要途径。

关键词: 可见度, 搜索行为, 搜索引擎, 图书馆发现系统, 中文学术期刊, 英文学术期刊

Abstract:

[Purposes] This study is to investigate the searching preferences of domestic scholars, and formulate the corresponding countermeasures, so as to provide references for academic journals to improve articles' discoverability. [Methods] We designed a questionnaire, send it to over 4000 readers, authors, and peer reviewers from Transactions of Nanjing University of Aeronautics and Astronautics and Journal of Nanjing University of Aeronautics and Astronautics, and 286 respondents, holding different positions, from undergraduates to professors, and obtained their answers. We cross-referred their answers with their positions and ages, and found certain patterns. [Findings] Young scholars prefer to read Chinese articles while senior ones to English articles. When searching Chinese papers, majority of them tend to go to CNKI first. When searching English papers, they diverge with different positions: young scholars intend to use Google and Google Scholar, while senior scholars prefer the library discovery system. Most scholars identify article's title as the most important influence factor to determine a target article. Most find the full texts from large aggregators subscribed by their affiliations' libraries. The open access has become a promising choice for full texts. [Conclusions] These tendencies inspire us to propose a package of strategies for Chinese and English journals, including their developing goals and mutual benefits principles. Academic journals also need to investigate the IT technologies and approaches to improve Chinese journals' discoverability in China's publishing platforms, as well as those to elevate English journals' discoverability in search engines and library discovery systems. They also have to expand publishing on open access platforms, which is an important way to obtain high discoverability in the future development of academic publishing.

Key words: Discoverability, Searching behavior, Searching engine, Library discovery system, Chinese academic journal, English academic journal