摘要:
【目的】 研究增强现实(Augmented Reality,AR)技术在期刊出版的应用趋势,为建筑类期刊的AR出版提供借鉴。【方法】 采取经验总结的研究方法,通过研究其它类型期刊的AR出版技术应用现状,提出建筑类期刊新技术出版的应用思路。【结果】 建筑类期刊具有AR技术应用的基础和需求,利用AR技术能够延伸建筑类期刊出版形态,提升读者的阅读体验,增强建筑类期刊的盈利能力。【结论】 建筑类期刊应重新定位AR应用的出版价值,充实期刊新技术设计与运营团队,利用AR技术来增强期刊内容传播效果,构建期刊广告盈利的新模式。
关键词:
科技期刊,
增强现实技术,
数字出版,
出版设计,
跨媒体融合
Abstract:
[Purposes] This paper aims to study the application trend of augmented reality (AR) technology in journal publishing and provide a reference for the AR technology publication of architecture journals. [Methods] We adopted the research method of experience review, and put forward the application ideas of new technology publishing of architecture journals through the research on the application of AR publishing technology in other journals. [Finding] Architecture journals have the foundation and demand of AR technology application. The AR technology can be used to extend the publishing form of architecture journals, improve the reading experience and enhance the profitability of architecture journals. [Conclusions] Architecture journals should relocate the publishing value of AR applications and enrich the journal new technology design and operation team. The AR technology can be used to reinforce the communication effect of journal contents and construct a new profit mode of journal advertising.
Key words:
Scientific journal,
Augmented reality technology,
Digital publishing,
Publishing design,
Cross media integration
张艳萍,周丹. 增强现实技术对建筑类期刊新技术出版设计的启示[J]. 中国科技期刊研究, 2018, 29(10): 1012-1017.
ZHANG Yanping,ZHOU Dan. Implications of augmented reality technology for the new technology publishing design of architecture journals[J]. Chinese Journal of Scientific and Technical Periodicals, 2018, 29(10): 1012-1017.