Abstract:

Purposes To address the common challenges of resource limitations and declining dissemination in scientific journal websites， this study proposes the “citation showcase” model， exploring its theoretical rationale and practical potential. It aims to develop a feasible solution for activating journals’ implicit information resources and reconstructing information dissemination pathways， thereby overcoming resource bottlenecks and systematically enhancing journal dissemination effectiveness. Methods A functional prototype centered on the subjective display of citing literature， incorporating a three-tiered pathway of “traffic diversion → association → conversion”， was designed and deployed on the official websites of scientific journals for case studies. Evaluation was conducted through comprehensive analysis of traffic data and user behavior. Findings Practical application demonstrates that the “citation showcase” effectively expands the content boundaries and traffic entry points of journal websites. Key metrics such as user visits， dwell time， and content click-through rates on related pages improved， preliminarily validating its mechanisms in three dimensions： broadening entry points， constructing connections， and internalizing value. Conclusions The “citation showcase” offers a novel approach worthy of exploration for the digital transformation of journals. It revitalizes the implicit static resources of journal websites into dynamic dissemination platforms and can be extended to broader application conversions， providing a concrete and feasible solution for scientific journals to overcome content limitations and activate academic network influence in the digital era.

Key words: Citation showcase, Citing literature, Subjective display, Dissemination efficacy, Scientific journals

摘要：

目的 为应对科技期刊网站普遍存在的资源局限困境，提出“引文橱窗”模式，研究一种激活期刊隐性信息资源、重构信息传播路径的可行方案，以期突破资源瓶颈，系统性提升期刊传播效能。 方法 通过设计以施引文献主体化展示为核心、包含“引流→关联→转化”三级路径的功能原型，并部署于科技期刊官方网站进行应用实践研究，综合运用流量数据与用户行为分析进行评估。 结果 实践应用结果表明，“引文橱窗”上线后，有效拓展了期刊网站的内容边界与流量入口，相关页面的用户访问量、停留时长及内容点击转化率等关键指标均有提升，初步验证了其在拓宽入口、建构关系、内化价值3个层面的作用机制。 结论 “引文橱窗”为期刊数字化转型提供了一种值得探讨的新思路，它将期刊网站的隐性资源重塑活化为动态传播体，并可以拓展到其他更多的应用转化，为科技期刊在数字时代突破内容局限、激活学术网络影响力提供了具象化且可行的解决方案。

关键词: 引文橱窗, 施引文献, 主体化展示, 传播效能, 科技期刊