Abstract:

Purposes In response to the problem in the layout design of scientific journals where the emphasis on form aesthetics is strong but the functional dissemination efficiency is insufficient， this study explores the theoretical basis and practical approaches for applying the Gestalt visual perception theory to the layout design of scientific and technological journals. Methods Starting from the functional positioning of efficient dissemination of scientific and technological journals and the visual perception cognitive mechanism of readers， this study demonstrates the applicability of the Gestalt theory， then systematically explains its core principles such as similarity， proximity and figure-background， and analyzes the specific application methods of these principles in the layout design of scientific and technological journals. Findings A set of layout design methods for scientific and technological journals aimed at improving information dissemination efficiency and reading experience has been constructed， providing theoretical support and operational strategies for the transformation of layout design from “aesthetic orientation” to “functional orientation”. Conclusions The Gestalt theory can provide a scientific cognitive psychology foundation for the layout design of scientific and technological journals. Its application can effectively construct a rational and clear visual order， which is an effective path for achieving efficient dissemination of scientific and technological information.

Key words: Scientific journals, Layout design, Rational design, Gestalt theory, Visual perception psychology

摘要：

目的 针对科技期刊版式设计中形式美感导向强而功能传播效能不足的问题，探讨将格式塔视知觉理论系统应用于科技期刊版式设计的学理依据与实践路径。 方法 从科技期刊高效传播的功能定位与读者视知觉认知机制出发，论证格式塔理论的适用性；进而系统阐释其相似、接近、图-底等核心原则，并逐一分析其在科技期刊版式设计中的具体应用方法。 结果 构建了一套以提升信息传播效率与阅读体验为目标的科技期刊版式设计方法，为版式设计从“审美本位”向“功能本位”转型提供了理论支撑与可操作策略。 结论 格式塔理论能够为科技期刊版式设计提供科学的认知心理学基础，其应用能有效构建理性、清晰的视觉秩序，是实现科技信息高效传播的有效路径。

关键词: 科技期刊, 版式设计, 理性设计, 格式塔理论, 视知觉心理学