Abstract:

[Purpose] Scientific journa1s are cha11enged by digita1 network and open access.Ana1ysing a new form-crowdfunding pub1ishing can provide references for Scientific journa1s to find the new va1ue of grow th point.[Methodology] Referring to the socia1 networking services of Zhihu crowdfunding to exp1ain the meaning of crowdfunding pub1ishing for scientific journa1s'qua1ity of crowdfunding project,the 1eve1 of their se1f-editing and feedback channe1s.[Findings] Scientific journa1s'crowdfunding has feasibi1ity, whose paths have crowdfunding p1atform 1eading, sing1e journa1 1eading and journa1group 1eading.[Conclusions] The journa1-group crowdfunding pub1ishing path based on socia1 networking services provides a new business mode1 for scientific journa1s.

Key words: Crowdfunding pub1ishing, Scientific journa1s, Socia1networking services, Open access

摘要：

目的 科技期刊正面临数字网络和OA开放双重挑战,分析众筹出版这一新形式,为科技期刊寻找新价值增长点提供借鉴。方法 参考知乎众筹社交化实践,阐释众筹出版对科技期刊众筹项目质量、期刊自身编辑水平及反馈渠道的意义。结果 科技期刊众筹具有可行性,其路径可有众筹平台主导、单一期刊社主导、刊群联动三种。结论 以社交化为基础的刊群联动的众筹出版路径为科技期刊提供了新的商业模式。

关键词: 众筹出版, 科技期刊, 社交化, 开放获取