摘要：

【目的】 以《遥感学报》视频号短视频运营为具体案例,通过分享视频制作各环节的实践经验,提出短视频运营现存的问题和对策,以期为其他科技期刊的新媒体运营提供借鉴。【方法】 采用案例分析、文献调研和用户调研的方法,以《遥感学报》视频号发布的短视频为研究对象,从短视频的整体规划、主题内容、素材收集、剪辑制作、宣传推广、效果追踪等环节分享实践经验。【结果】 科技期刊利用短视频这种新的媒体形式,可有效提高期刊的影响力,但是在内容、人员和传播力度方面还存在不足,有待进一步优化调整。【结论】 短视频运营上,科技期刊可深度挖掘优质资源来丰富短视频的内容,多渠道打造专业团队以缓解人员不足的压力,通过媒体矩阵联动、频繁发布高质量作品、举办各种学术活动等方式,促进短视频平台和科技期刊内容的有效融合和传播。

关键词: 科技期刊, 短视频, 视频号, 媒体融合, 学术传播

Abstract:

[Purposes] Taking the WeChat Channels-based short video operation of National Remote Sensing Bulletin as an example, we share the each process in the video production, summarize the problems, and propose countermeasures, hoping to provide a reference for the new media operation of other journals. [Methods] Based on case analysis, literature research, and user survey, we shared the experience in short video production of National Remote Sensing Bulletin from overall planning, theme, material collection, video clipping, publicity and promotion, to effect tracking. [Findings] Via short videos, the influence of scientific journals can be remarkably improved. However, they still face some challenges in the content, personnel, and dissemination in the operation of the videos. [Conclusions] In the operation of short videos, scientific journals should strive to find high-quality resources to enrich the content of short videos, build professional teams through multiple channels, frequently publish high-quality videos, and organize various academic activities to promote the integration and dissemination of short video platforms and scientific journals.

Key words: Scientific journal, Short video, WeChat Channels, Media convergence, Academic communication