摘要：

【目的】 探索数字乡村视阈下农业科普期刊发展的新路径,为当前我国农业科普期刊的建设和发展提供合理方案。【方法】 运用文献研究、案例分析、比较研究和总结归纳等研究方法,在总结目前农业科普期刊发展现存问题的基础上,采用数字乡村建设的切入视角,探索农业科普期刊在数字乡村建设启示下的新发展路径。【结果】 当前,农业科普期刊在智媒时代的内容生产质量不高、针对性不强,不足以吸引用户,传播效果不理想。普遍小散弱的农业科普期刊在数字乡村建设中迎来新机遇,也面临新挑战。【结论】 在数字乡村建设的时代背景下,农业科普期刊可确立“技术基底—平台支撑—数字化融合”的发展思路,立足“大科普”、完善期刊的农业信息集散功能,树立合作意识、寻求数字技术支持,培养和建设一支满足智媒时代需求的期刊发展人才队伍,优化传播场景、增强用户体验,构建品牌、确立数字化运营意识,转变思维、创新“大数据池”采编模式。

关键词: 数字乡村, 农业科普期刊, 内容生产

Abstract:

[Purposes] This paper aims to explore methods for the development of agricultural popular science journals in China amid village digitalization. [Methods] By means of literature investigation, case study, comparative study, and summary, we summarized the problems in the development of agricultural popular science journals and proposed methods for the development of the journals as inspired by village digitalization. [Findings] At the moment, agricultural popular science journals face the challenges of low-quality unattractive non-targeted content and unsatisfactory communication effect. Agricultural popular science journals which are generally scattered and weak embrace opportunities and challenges in digital village development. [Conclusions] Amid village digitalization, agricultural popular science journals can follow the development path of "new technology as basis—support with platforms—digital integration". With the basic mission of "popularization of science", they should improve the information distribution function, cooperate with related enterprises to seek digital technical support, cultivate and build a talent team for development in the digital media era, optimize communication scenarios to enhance user's experience, build brands, seek development with digital technology, and break through the traditional thinking mode to innovate the collection and editing mode via digital technology.

Key words: Digital village, Agricultural popular science journal, Content generation