摘要：

【目的】 探索学术期刊内容生产、知识供给、定点推送和差异服务的深度融合之道。【方法】 通过文献研究法、访谈法以及对国内个别学术期刊媒体融合的实践分析,探索学术期刊媒体融合发展的新模式。【结果】 在媒体融合发展逻辑的指导下,学术期刊应积极顺应媒体融合之大势,主动关注领域重点、热点及前沿学术议题,抢占先发优势,积极谋求权威媒体的间接传播,拓宽信息传播渠道,开展多种数据格式的网络出版,实现信息定点推送和差异服务,以建构“学术期刊+移动互联网+服务”的“121”融合模式,构筑“作者—读者—编者”之间无障碍实时交互机制。【结论】 学术期刊媒体融合的“121”模式能够有效推动学术期刊媒体融合进程,实现学术信息的广泛传播。

关键词: 学术期刊, 媒体融合, 内容生产, 知识供给, 定点推送, 差异服务

Abstract:

[Purposes] This paper aims to explore the deep convergence of content production, knowledge supply, fixed-point promotion, and differential services in academic journals. [Methods] Through the methods of literature research, interview, and the practical analysis on media convergence of individual academic journal in China, we explored a new model of the development of media convergence in academic journals. [Finding] Under the guidance of the development logic of media convergence, academic journals should actively conform to the trend of media convergence, seize the first-mover advantage through proactively focusing on academic issues and hot topics of the field, actively seek the indirect dissemination of authoritative media, broaden the way to spread information, launch a variety of data formats for online publishing, and realize the fixed-point promotion and differential services of information to construct the 121 convergence mode of academic journal plus mobile internet plus service, so as to build a real-time interactive mechanism with barrier free among the authors, readers, and editors. [Conclusions] The 121 model of media convergence in academic journals can effectively promote the media convergence process and realize the widespread dissemination of academic information.

Key words: Academic journal, Media convergence, Content production, Knowledge supply, Fixed-point promotion, Differential service