摘要：

【目的】 结合媒体融合深入发展的大背景,探讨学术期刊媒体融合新体系的构建和内部运行机制。【方法】 采用文献研究和对国内个别期刊媒体融合实践分析的方法,对我国学术期刊媒体融合现状及存在的问题进行分析,探索新的融合体系。【结果】 创造性地提出学术期刊媒体融合“一个体系、三大平台、一种机制”的“131”构建模式,根据该模式形成“市场运营+内容生产+管理评价”的融合新体系,建立体系内部三大平台间“融合互动-支撑服务”的运行机制。【结论】 学术期刊媒体融合新体系能够有效推进媒体融合进程,实现我国学术期刊的繁荣发展。

关键词: 学术期刊, 媒体融合, 市场运营, 内容生产, 管理评价, 运行机制

Abstract:

[Purposes] Based on the background of in-depth development of media convergence, this paper discusses the construction and internal operation mechanism of new media convergence system for academic journals. [Methods] Using the literature research method and the method of media convergence practice analysis of individual journals in China, this paper analyzed the status quo and existing problems of media convergence in the domestic academic journals, and explored a new convergence system. [Findings] This paper creatively put forward the "131" construction mode of "one system, three platforms, one mechanism" for the media convergence of academic journals. According to this model, a new convergence system of "market operation+content production+management evaluation" is formed, and the operation mechanism of "integration and interaction-support services" is built among three major platforms within the system. [Conclusions] The new system of academic journal media convergence can effectively promote the process of media convergence and realize the prosperity and development of academic journals in China.

Key words: Academic journal, Media convergence, Market operation, Content production, Management evaluation, Operation mechanism