摘要：

【目的】深入了解学术期刊读者的心理需求,优化版式布局与整体设计以提高读者的阅读兴趣和效率。【方法】通过分析典型学术期刊版式样本,寻找研究样本的共性特征和个性差异,对比分析优秀版式设计的特征与规律。【结果】满足读者需要的版式需体现要素完整、整体和谐和以人为本3个重要设计原则;读者喜欢清晰易读、美观大方和方便引用的学术期刊版式。【结论】在学术期刊版式创新实践中,要统筹设计、巧妙布局和科学呈现版面要素。版面设计要“为用而美”,而不是“为美而美”。

关键词: 读者需求, 学术期刊, 版式设计

Abstract:

[Purposes] This paper aims to deeply understand the readers' psychological needs and optimize layout and overall design to improve the reading interest and efficiency for readers. [Methods] By analyzing the typical layout samples of academic journals, we found the common features and individual differences of research samples and adopted the comparative analysis to reveal the characteristics and rules of excellent layout designs. [Findings] Three important innovative principles that satisfy the needs of readers include element integrity, holistic harmony, and people-orientation. Readers prefer the layout style that is clear and readable, beautiful and generous, and convenient to quote. [Conclusions] In the innovation practice of academic journals, we can overall design to present the layout elements scientifically. Layout design should be beautify to apply rather than for beauty.

Key words: Readers' need, Academic journal, Layout design