中国科技期刊研究 ›› 2018, Vol. 29 ›› Issue (5): 460-466. doi: 10.11946/cjstp.201711300984

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基于PEST分析法的中国人文社会科学学术期刊国际化环境研究

吴玲1),杨宇2)   

  1. 1)河海大学期刊部,江苏省南京市鼓楼区西康路1号 210098
    2)河海大学商学院,江苏省南京市江宁区佛城西路8号 211100
  • 收稿日期:2017-11-30 修回日期:2018-02-18 出版日期:2018-05-15 发布日期:2018-05-15
  • 作者简介:吴 玲(ORCID:0000-0001-5466-4521),博士,副编审,E-mail: hhuwuling@qq.com;|杨 宇,硕士研究生。
  • 基金资助:
    中央高校基本科研业务费项目(2014B05414)

Internationalization environment of academic journals of humanities and social sciences in China based on PEST analysis

WU Ling1),YANG Yu2)   

  1. 1)Journal Department of Hohai University, 1 Xikang Road, Gulou District, Nanjing 210098, China
    2)Business School of Hohai University, 8 West Focheng Road, Jiangning District, Nanjing 211100, China
  • Received:2017-11-30 Revised:2018-02-18 Online:2018-05-15 Published:2018-05-15

摘要:

【目的】明确现阶段我国人文社会科学学术期刊国际化所处的宏观环境,为推动我国人文社会科学学术期刊国际化提供相关参考与政策建议。【方法】运用战略外部环境分析工具——PEST分析法,以一种全新思路,从政治、经济、社会和技术4个角度总结我国人文社会科学学术期刊国际化的若干影响因素。【结果】综合考虑各种外部环境因素后可以发现,充分依托“一带一路”等国家政策、加大资金投入力度、创办英文期刊并坚守学术自信、借力数字化出版模式等手段是推进我国人文社会科学学术期刊国际化的有效途径。【结论】全面了解当前我国人文社会科学学术期刊国际化的宏观环境,因时制宜、有的放矢地实施人文社会科学学术期刊国际化策略有助于加快其国际化进程。

关键词: 人文社会科学, 学术期刊, 国际化环境, PEST分析法

Abstract:

[Purposes] This paper aims to figure out the macro-environment of academic journals of humanities and social sciences at present, and provide relevant references and policy suggestions for promoting the internationalization of academic journals of humanities and social sciences in China. [Methods] We used analysis tool of external environment—PEST analysis to summarize and list some factors which affect the internationalization of academic journals of humanities and social sciences in China from four aspects of politics, economy, society, and technology. [Findings] Considering various external environment factors, we find that fully relying on national policies of the Belt and Road initiative, investing more money, founding English journals and sticking to academic self-confidence, and leveraging digital publishing model are effective ways to promote the internationalization of academic journals of humanities and social sciences in China. [Conclusions] It is helpful to accelerate the internationalization process that we understand the macro-environment of the internationalization of humanities and social sciences journals in China comprehensively and implement the internationalization strategy of humanities and social sciences journals with emphasis.

Key words: Humanities and social sciences, Academic journal, International environment, PEST analysis