【目的】 探讨视听内容的生产、发掘和传播中存在的主要问题和解决方案,为提升视听内容的全面性、内涵性、专业性以及影响力的可持续性实践提供参考和借鉴。【方法】 采用文献查询、网络调研等方法,对代表性期刊的视听内容进行整理、归纳。以《中山大学学报(自然科学版)》“天琴计划”专题为例,按照全面性和内涵性输出原则,建立视听内容的知识结构。围绕特色人物、特定问题、特别事件、特质成果,开展视听内容层次化、共享平台立体化、学术圈层化等方面的实践。【结果】 视听内容建设在以科学价值为首要宗旨、具象表达先进的原创内容,以整体和内涵性为基础、合理关联和扩充视听素材,通过关系匹配兴趣耦合、实现精准推送和分众传播方面有待探讨和完善。【结论】 视听内容的发展趋势是知识结构化、内容层次化、共享平台立体化和学术圈层化。知识的结构化、内容的层次化带动了关系认同、专业认同和学术圈层化,使得专刊的视听内容垂直化生产、专业化发展。此外,共享平台的即时更新机制可激发视听内容的活力,产生一定的持续效应。
[Purposes] The main problems and solutions in the production, exploration, and dissemination of audio-visual contents in scientific journals have been discussed, to provide reference for practical activities improving the comprehensiveness, connotation, professionalism,and influence sustainability of audio-visual contents. [Methods] The audio-visual contents of representative journals were sorted and summarized by means of literature inquiry and online research. Taking the special issue of "Tianqin Project" in journal of Acta Scientiarum Naturalium Universitatis Sunyatseni as an example, according to the output principle of comprehensiveness and connotation, the knowledge structure of audio-visual contents was established, which carried out the practice of diversification and stratification of audio-visual contents, optimization of sharing platform link, and upgrading of academic ecosystem focusing on characteristic characters, specific issues, specific events, and characteristic achievements. [Findings] The construction of audio-visual contents needs to be discussed and improved in terms of expressing advanced original content figuratively, rationally connecting and expanding audio-visual materials based on the whole and connotation, and realizing relationship matching through interest coupling to achieve the purpose of precise push and mass dissemination. [Conclusions] The development trends of audio-visual contents are knowledge structuring, content hierarchy, sharing platform link optimization, and academic circle upgrading. Relying on the structuring of knowledge and the stratification of contents leading to the stratification of relational identity, professional identity, and academic circle, the vertical production and professional development of audio-visual contents are achieved. Through the immediate update mechanism of the sharing platform, the vitality of audio-visual contents is stimulated and a certain continuous effect is generated.