摘要：

【目的】 深入研究国际典型科技社团的学术出版运营模式,从管理模式、出版策略、营销模式着手,总结出可供中国科技期刊界借鉴的经验。【方法】 通过文献调研、网站调研、实地访谈等方法,获取关于美国电气电子工程师学会(Institute of Electrical and Electronics Engineers,IEEE)出版运营模式的最新文献及数据。【结果】 学术出版是IEEE运营的关键,IEEE的学术出版业务始终紧紧围绕着内容、平台、人才三方面展开,将一切工作落实到“鼓励技术创新,为人类谋福祉”的使命上,其运营模式及经营策略中蕴藏着诸多宝贵的实践经验。【结论】 IEEE在学术出版管理模式、出版策略、营销模式上有很多成功经验,可供中国科技期刊界学习和借鉴。

关键词: 国际科技社团, 出版运营模式, IEEE

Abstract:

[Purposes] This paper systematically investigates the publication and operation mode of world stylistic scientific society from the perspectives of management, publication, and marketing and thereby summarizes the experience applicable to China's scientific journal publishers. [Methods] Through website data analysis, literature review, and expert interview, we collected the latest information and data concerning IEEE's publication and operation mode. [Findings] Academic publishing is a key part of IEEE's business, centering on content, platform, and talent and bearing the mission of "fostering technological innovation and excellence for the benefit of humanity". Its operation mode and marketing strategies contain rich and valuable experience. [Conclusions] IEEE has some successful practices in management, publication, and operation, which are meaningful and helpful for the development of China's scientific journals.

Key words: Stylistic scientific society, Publication,operation,and marketing mode, IEEE