摘要：

【目的】 结合体育强国建设,探讨体育学术期刊发展的宏观战略定位和具体实现路径。【方法】 采取文献研究、系统分析和案例分析方法,在对我国体育学术期刊发展现存问题进行分析的基础上,研究体育强国建设背景下体育学术期刊发展的战略定位和发展方向。【结果】 当前体育学术期刊发展存在管理体制机制僵化、融合发展能力不足、特色优势发挥不够、共享知识平台尚未建立、国际化水平不高等问题,必须走创新发展、融合发展、特色发展、共享发展和国际化发展道路。【结论】 持续深化改革,推进体育学术期刊创新发展;增强融媒体能力,推进体育学术期刊融合发展;发挥专业优势,推进体育学术期刊特色发展;完善平台机制,推进体育科技期刊共享发展;提高对外传播力,推进体育学术期刊国际化发展。

关键词: 体育强国, 媒体融合, 体育学术期刊, 战略定位, 发展路径

Abstract:

[Purposes] Combined with the construction of sports power, this paper aims to explore the macro-strategic positioning and realization path of the development of sports academic journals. [Methods] Using methods of literature research, systematic analysis, and case analysis, this paper studied the strategic positioning and development direction under the background of sports power construction based on the analysis of the existing development problems of sports academic journals. [Findings] There are many problems in the development of sports academic journals, such as rigid management system and mechanism, insufficient ability of media convergence, insufficient display of characteristic advantages, the lack of knowledge sharing platform, and low level of internationalization. Sports academic journals should follow the development path of innovation, integration, specialization, sharing, and internationalization. [Conclusions] Sports academic journals should deepen the reform for promoting the innovation; enhance the ability of media convergence for promoting the integrative development; take the professional advantages for promoting the specialization development; establish the knowledge sharing platform for promoting the shared development; and improve the international communication ability for promoting the internationalization of sports academic journals.

Key words: Sports power, Media convergence, Sports academic journal, Strategic positioning, Development path