[Purposes] This paper aims to discuss an effective path of optimization and transformation of traditional academic journals under the background of rapid development of media convergence and propose the development mode of joint media cloud which is practical and compatible with current technical conditions. [Methods] Methods of literature review, interview, and survey were applied. According to the status quo of media convergence of academic journals, we combined the actual situation of academic journals to propose the development mode of joint media cloud based on preliminary studies. [Findings] The concept of joint media cloud is proposed, applying the system structure of “content + technology + operation”, integrating the three main procedures of academic content production, technical support, and market operation, jointing four main subjects of the readers, authors, editors, and reviewers, and realizing the symbiotic development of academic journals through operating mechanisms of open access, mobile interaction, and access control. [Conclusions] The joint media cloud can highlight the advantages of academic journals, and effectively integrate traditional media and new media, which will benefit the exertion of core competitiveness of academic journals and realize the sustainable development of them. Though the joint media cloud is still facing difficulties and blocks, its actual application has gradually become a trend and still has large space for promotion.
Joint media cloud,