中国科技期刊研究 ›› 2017, Vol. 28 ›› Issue (8): 728-735. doi: 10.11946/cjstp.201703300225

• 数字出版 • 上一篇    下一篇

科技期刊数字化建设与读者满意度的相关性研究

李春   

  1. 中国科学院上海生命科学研究院,上海市徐汇区岳阳路320号 200031
  • 收稿日期:2017-03-30 修回日期:2017-06-19 出版日期:2017-08-15 发布日期:2017-08-15
  • 作者简介:李 春(ORCID:0000-0001-8954-4749),博士,副编审,编辑部主任,E-mail: lichun@sibs.ac.cn

Correlation between digitalization construction of scientific and technological journals and readers' satisfaction

LI Chun   

  1. Shanghai Institute for Biological Science, Chinese Academy of Sciences, 320 Yueyang Road, Xuhui District, Shanghai 200031, China
  • Received:2017-03-30 Revised:2017-06-19 Online:2017-08-15 Published:2017-08-15

摘要:

【目的】 分析科技期刊数字化建设对读者满意度的影响及实现机制,寻找优化科技期刊数字化建设的方案和提升科技期刊读者满意度的措施。【方法】 基于科技期刊数字化建设及读者感知理论构建读者满意度的直接效应模型和中介效应模型,对《中国细胞生物学学报》的读者群进行问卷调查,通过网络问卷的方式采集数据,并运用AMOS18.0和SPSS17.0进行检验。【结果】 科技期刊数字化建设的4个维度均对读者满意度有积极的正向影响,并通过感知有用性和感知易用性间接改善读者满意度。【结论】 科技期刊应重视数字化建设,通过技术支持、功能特征、信息质量和网页设计的优化不断改善和提高读者对科技期刊的满意度。

关键词: 数字化建设, 感知有用性, 感知易用性, 满意度

Abstract:

[Purposes] This study aims to look for optimal digitalization construction schemes of scientific and technological journals and find out the measures to improve the readers' satisfaction with analysis of the influence of digitalization construction on readers' satisfaction and its implementation mechanisms. [Methods] Based on digitalization construction of scientific and technological journals and readers' perception theory, we constructed the direct effect model and intermediate effect model of readers' satisfaction. The theoretical framework was empirically tested with the help of AMOS18.0 and SPSS17.0, which collected data through the network questionnaire survey focusing on readers of Chinese Journal of Cell Biology. [Findings] Four dimensions of scientific and technological journal digitalization construction do not only improve readers' satisfaction directly, but also improve it indirectly through perceived usefulness and perceived ease of use. [Conclusions] Scientific and technological journals should attach great importance to the digitalization construction and improve the readers' satisfaction of scientific and technological journals through technical support, functional characteristics, information quality and web design.

Key words: Digitalization construction, Perceived usefulness, Perceived ease of use, Satisfaction