摘要：

【目的】探讨用户思维引领下“互联网+”医学学术期刊的发展对策。【方法】应用用户思维定性分析“互联网+”医学期刊的用户定位和定量分析“互联网+”医学期刊的用户需求,并以分析的结论为对照,反观“互联网+”医学期刊的现状问题,进而针对问题提出对策建议。【结果】“互联网+”医学期刊存在满足用户阅读目的程度低、宣传推广新阅读途径存在不足、忽视用户阅读方式转变等诸多问题。【结论】“互联网+”医学期刊应根据用户阅读目的提供信息内容、积极宣传推广新阅读途径、根据用户阅读方式选择内容形式。

关键词: 互联网+, 学术期刊, 医学期刊, 媒介融合, 新媒介

Abstract:

[Purposes]The objective is to seek countermeasures ofmedical academic journals in the era of Internet plus by using user thinking.[Methods]Firstof all,the location of userswas analyzed qualitatively and the needs of userswere analyzed quantitatively by using user thinking.Then, the situation ofmedical academ ic journalswas explored according to the analysis above.At last, the countermeasures ofmedical academ ic journals in the situation of Internet pluswhich couldmeet the needs of userswere put forward.[Findings]The situations of Internet plusmedical academ ic journals have a few contents about the reading purpose,a shortage of publicity in the new reading ways,and little attention in the changes of user reading mode.[Conclusions]Internet plus medical academ ic journals should provide contents according to the reading purpose of users, promote new media of reading, select content forms according to the reading mode of users.

Key words: Internet+, Academ ic journal, Medicine journal, Media convergence, New media