中国科技期刊研究 ›› 2018, Vol. 29 ›› Issue (9): 875-881.doi: 10.11946/cjstp.201803010173

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学术期刊媒体融合发展的逻辑、模式与实践

张海生,吴朝平,蔡宗模(),杨慷慨   

  1. 重庆文理学院期刊编辑部,重庆市永川区红河大道319号 402160
  • 收稿日期:2018-03-01 修回日期:2018-06-13 出版日期:2018-09-15 发布日期:2018-09-15
  • 通讯作者: 蔡宗模 E-mail:419106979@qq.com
  • 作者简介:张海生(ORCID:0000-0002-1779-9600),硕士,编辑,E-mail: 490150621@qq.com;|吴朝平,硕士,编辑;|杨慷慨,博士研究生,讲师。
  • 基金资助:
    重庆市高校期刊研究会科研重点资助项目“信息化背景下学术期刊生态位构建的理论与实践”(CQXK2016-5)

Logic, mode, and practice of media convergence development of academic journals

ZHANG Haisheng,WU Chaoping,CAI Zongmo(),YANG Kangkai   

  1. Editorial Department of Journals, Chongqing University of Arts and Sciences, 319 Honghe Avenue, Yongchuan District, Chongqing 402160, China
  • Received:2018-03-01 Revised:2018-06-13 Online:2018-09-15 Published:2018-09-15
  • Contact: CAI Zongmo E-mail:419106979@qq.com

摘要:

【目的】 探索学术期刊内容生产、知识供给、定点推送和差异服务的深度融合之道。【方法】 通过文献研究法、访谈法以及对国内个别学术期刊媒体融合的实践分析,探索学术期刊媒体融合发展的新模式。【结果】 在媒体融合发展逻辑的指导下,学术期刊应积极顺应媒体融合之大势,主动关注领域重点、热点及前沿学术议题,抢占先发优势,积极谋求权威媒体的间接传播,拓宽信息传播渠道,开展多种数据格式的网络出版,实现信息定点推送和差异服务,以建构“学术期刊+移动互联网+服务”的“121”融合模式,构筑“作者—读者—编者”之间无障碍实时交互机制。【结论】 学术期刊媒体融合的“121”模式能够有效推动学术期刊媒体融合进程,实现学术信息的广泛传播。

关键词: 学术期刊, 媒体融合, 内容生产, 知识供给, 定点推送, 差异服务

Abstract:

[Purposes] This paper aims to explore the deep convergence of content production, knowledge supply, fixed-point promotion, and differential services in academic journals. [Methods] Through the methods of literature research, interview, and the practical analysis on media convergence of individual academic journal in China, we explored a new model of the development of media convergence in academic journals. [Finding] Under the guidance of the development logic of media convergence, academic journals should actively conform to the trend of media convergence, seize the first-mover advantage through proactively focusing on academic issues and hot topics of the field, actively seek the indirect dissemination of authoritative media, broaden the way to spread information, launch a variety of data formats for online publishing, and realize the fixed-point promotion and differential services of information to construct the 121 convergence mode of academic journal plus mobile internet plus service, so as to build a real-time interactive mechanism with barrier free among the authors, readers, and editors. [Conclusions] The 121 model of media convergence in academic journals can effectively promote the media convergence process and realize the widespread dissemination of academic information.

Key words: Academic journal, Media convergence, Content production, Knowledge supply, Fixed-point promotion, Differential service