中国科技期刊研究 ›› 2018, Vol. 29 ›› Issue (6): 563-567.doi: 10.11946/cjstp.201801190072

• 质量建设 • 上一篇    下一篇

新媒体环境下传统科技期刊在组稿方面的应对策略

韩玉波,张艳,陈晓芳   

  1. 中国科学院遗传与发育生物学研究所学会出版部《遗传》编辑部,北京市朝阳区北辰西路1号 100101
  • 收稿日期:2018-01-19 修回日期:2018-04-26 出版日期:2018-06-15 发布日期:2018-06-15
  • 作者简介:韩玉波(ORCID:0000-0001-9759-1107),硕士,副编审,常务副主编,E-mail: yubohan@genetics.ac.cn;|张 艳,学士,编辑;
  • 基金资助:
    中国科协精品科技期刊工程第四期项目B类(JPQK4-X-027)

Strategies of traditional scientific journals on soliciting contributions under the environment of new media

HAN Yubo,ZHANG Yan,CHEN Xiaofang   

  1. Editorial Office of Hereditas (Beijing), Department of Society and Publishing, Institute of Genetics and Development Biology, Chinese Academy of Sciences, 1 West Beichen Road, Chaoyang District, Beijing 100101, China
  • Received:2018-01-19 Revised:2018-04-26 Online:2018-06-15 Published:2018-06-15

摘要:

【目的】探讨在新媒体冲击下传统科技期刊在组稿方面的应对策略。【方法】以《遗传》前沿聚焦栏目发表的一篇文章为例,介绍其选题组稿过程,对比分析其与学术微信公众号“BioArt”在同一选题报道内容的差异。【结果】“BioArt”报道时效远超《遗传》,但《遗传》发表的文章在内容组织和信息含量等方面则更为全面和详实,展现出较好的学术性、严谨性和规范性,具有更高的学术参考价值。【结论】传统科技期刊在组稿策略上可避开与新媒体在报道时效上的比拼,将重点放至内容的“纵深”发展导向上,组约更有学术高度和内容深度的文章,以打造期刊品牌特色,吸引读者关注。

关键词: 新媒体, 传统科技期刊, 组稿策略

Abstract:

[Purposes] This study aims to discuss the strategies of traditional scientific journals on soliciting contributions under the impact of new media. [Methods] An invited essay published in Hereditas (Beijing) and an online essay in WeChat official account BioArt, which reported the same topic, were selected to analyze the content differences between the traditional scientific journals and new media. [Findings] Although BioArt has a faster reporting speed than Hereditas (Beijing), the article published in Hereditas (Beijing) provides more comprehensive information and shows better quality of academic content and writing. The process of peer review also ensures the article more reference value for readers. [Conclusions] In terms of soliciting contributions, traditional scientific journals can bypass the competition of reporting speed from new media by strengthening the depth and width of the academic content. This strategy adjustment will make traditional scientific journals more characteristic and attractive to readers.

Key words: New media, Traditional academic journal, Strategy on soliciting contribution