中国科技期刊研究 ›› 2018, Vol. 29 ›› Issue (5): 442-446.doi: 10.11946/cjstp.201712141037

• 专题:中文期刊路在何方 • 上一篇    下一篇

微信平台服务学术期刊品牌和影响力建构的实践、分析与启示——以《药学进展》办刊实践为例

杨臻峥,郑晓南   

  1. 中国药科大学《药学进展》编辑部,江苏省南京市鼓楼区童家巷24号 210009
  • 收稿日期:2017-12-14 修回日期:2018-03-26 出版日期:2018-05-15 发布日期:2018-05-15
  • 作者简介:杨臻峥(ORCID:0000-0003-3889-1067),硕士,编辑,E-mail: yxjz03@163.com;|郑晓南,博士,编审,主任。
  • 基金资助:
    江苏省科技期刊研究基金(JSRFSTP2017A02)

Practice and analysis of the construction of academic journal brand and influence by means of WeChat platform and its revelation: Based on the practice of Progress in Pharmaceutical Sciences

YANG Zhenzheng,ZHENG Xiaonan   

  1. Editorial Office of Progress in Pharmaceutical Sciences, China Pharmaceutical University, 24 Tongjiaxiang, Gulou District, Nanjing 210009, China
  • Received:2017-12-14 Revised:2018-03-26 Online:2018-05-15 Published:2018-05-15

摘要:

【目的】探索学术期刊利用微信平台打造期刊品牌和提升期刊影响力的方法和途径。【方法】以《药学进展》办刊实践为例,从微信社群促进编委交流、公众号传播编委观点以及学术活动推动行业发展这3个角度介绍微信平台在期刊品牌建构和影响力提升过程中所发挥的作用。【结果】《药学进展》通过微信社群和公众号的运营,强化编委与期刊之间的关联,打造精品内容,服务行业需求,从而显著提升了期刊的品牌影响力。【结论】强化编委队伍建设和提高内容传播效率是学术期刊构建品牌和提升影响力的有效举措,学术期刊应增强服务和策划意识,并利用微信平台在互动性和传播效率方面的优势,充分调动编委参与办刊的积极性。

关键词: 新媒体, 微信平台, 品牌, 影响力, 编委会

Abstract:

[Purposes] This paper aims to explore the methods and approaches for the construction of brand and influence of academic journals. [Methods] Taking Progress in Pharmaceutical Sciences as an example, the applications of WeChat platform in construction of brand and influence were introduced from 3 aspects: WeChat group promoting communication of editorial board members, WeChat official account propagandizing viewpoints of editorial board members, and academic activities driving industry development. [Findings] By means of WeChat groups and WeChat official account, the correlation between editorial board members and Progress in Pharmaceutical Sciences is strengthened, accompanied by creating high-quality contents and serving the industry, so as to improve the brand and influence of Progress in Pharmaceutical Sciences. [Conclusions] For brand and influence construction of academic journals, it is an effective measure to strengthen the development of editorial board and improve the efficiency of content dissemination. Editors of academic journals should enhance the awareness of service and planning, and fully mobilize the editorial board to participate in the journal operation, based on the advantages of WeChat platform in interactivity and propagation efficiency.

Key words: New media, WeChat platform, Brand, Influence, Editorial board