中国科技期刊研究 ›› 2016, Vol. 27 ›› Issue (8): 904-908.doi: 10.11946/cjstp.201603280254

• 能力建设 • 上一篇    下一篇

移动互联网时代英文科技期刊的宣传推广

丁筠   

  1. 吉林大学《仿生工程学报》编辑部,长春人民大街5988号 130022
  • 收稿日期:2016-03-28 修回日期:2016-06-14 出版日期:2016-08-15 发布日期:2016-08-15
  • 作者简介:丁筠(ORCID: 0000-0002-6334-4914),博士,副编审,E-mail: dingyun@jlu.edu.cn。

New effective promotion approaches for English scientific journals in the mobile Internet era

DING Yun   

  1. Editorial Department of Journal of Bionic Engineering, Jilin University, 5988 Renm in street, Changchun 130022, China
  • Received:2016-03-28 Revised:2016-06-14 Online:2016-08-15 Published:2016-08-15

摘要:

【目的】探索在移动互联网时代,英文科技期刊如何通过高效的宣传推广活动快速提升其国际能见度和国际影响力。【方法】结合工作实践,探讨利用大型网络数据库、新兴社交网络、国际出版商发行平台等资源进行期刊宣传推广的新方法。【结果】经过卓有成效的宣传推广,《仿生工程学报》的影响因子、学科排名、下载频次等指标显著提升,同时作者群和读者群的国际化程度进一步提高。【结论】实践表明,利用移动互联网时代新兴的网络资源,有利于我国科技期刊的宣传推广,可以加速我国科技期刊的国际化进程。

关键词: 科技期刊, 国际影响力, 科研社交网络, 新媒体, 数字化网络传播

Abstract:

[Purposes] This paper aims to explore how to effectively enhance the international visibility and influence of the scientific journals in English by efficient promotional activities at present when the mobile Internet technology is developing fast.[Methods] Combined w ith the practice of Journal of Bionic Engineering (JBE), new approacheswere proposed based on the deep discussions of large-scale network database resources,emerging social media platforms and international publishing business platforms, etc.[Findings] The indexes including impact factor, academ ic ranking and download frequency of JBE have been significantly improved by using the proposed approaches.[Conclusions] Therefore, it is verified that the employment of emerging Internet resources can effectively strengthen the promotion of English scientific journals of China,and can also accelerate their internalization.

Key words: Scientific journal, International influence, Research socialmedia, New media, Digital-net communication