中国科技期刊研究 ›› 2016, Vol. 27 ›› Issue (2): 169-174.doi: 10.11946/cjstp.201508020727

• 管理与改革 • 上一篇    下一篇

地方高校学报创新发展的思考与实践——以《河北农业大学学报(农林教育版)》为例

刘雪春,王佳,王雅娇,杨建肖,刘伟霄   

  1. 河北农业大学期刊社,河北省保定市灵雨寺街289号 071001
  • 收稿日期:2015-08-02 修回日期:2015-12-06 出版日期:2016-02-15 发布日期:2016-02-15
  • 作者简介:刘雪春(ORCID:0000-0002-1645-4491),编审,副社长,E-mail: liuxuechun@hebau.edu.cn|王 佳:硕士,编辑|王雅娇:硕士,助理编辑|杨建肖:博士,编辑|刘伟霄:本科,助理编辑
  • 基金资助:
    河北省教育厅课题:“文化传承与创新引导下的高校期刊特色发展研究”(SD124013);河北农业大学社会科学研究基金项目:“地方高校学报创新发展研究与实践”

The practice and thoughts of the innovative development of local college journals-taking Journal Publishing Department of Agricultural University of Hebei as an example

LIU Xuechun,WANG Jia,WANG Yajiao,YANG Jianxiao,LIU W eixiao   

  1. Journal Publishing Department of Agricultural University of Hebei,289 Lingyusi Road,Baoding 071001,China
  • Received:2015-08-02 Revised:2015-12-06 Online:2016-02-15 Published:2016-02-15

摘要:

【目的】 以《河北农业大学学报(农林教育版)》办刊经验为例,谈几点办刊体会与思考,拟对地方高校学报发展有所借鉴和启示。【方法】 分析《河北农业大学学报(农林教育版)》现状,在“差异化、专业化”理论指导下进行调研,确定办刊方向,打造期刊品牌。【结果】 立足地方高校,精准营销,精准定位受众;与新媒体融合发展,扩大期刊影响力;以人为本,打造期刊文化软实力,取得了良好的办刊效果。【结论】 地方高校学报在办刊中尽管面临各种困境和问题,但应分析自身条件和优势,开拓创新,立足行业特点,为地方高校发展贡献一份力量。

关键词: 地方高校学报, 专业化, 精准营销, 新媒体, 人性化服务

Abstract:

[Purposes] The academic journals run in colleges and universities aremainly discussed and reflected w ith a case study of the Journal Publishing Department of Agricultural University of Hebei,providing references and revelation for the local journal development.[Methods] W ith further deepening in the academ ic journal setup reform and increasingly heated competition in the journal field,the running status of Journal Publishing Department of Agricultural University of Hebeiwas analyzed and its running direction was determined under the differentiation and specialization theory to create a journal brand. [Findings] Through precision marketing in local colleges and universities,the right position of its audiences and amplification of its periodical influence by integrated developmentw ith new media,greatachievements in journal running aremade by insisting on the people-oriented principle to establish its culture soft power.[Conclusions] It is suggested that there are various difficulties and problems in the journal running,but local college journalsmaymake their contribution to the developmentof local colleges and universities by analyzing the conditions and advantages of their own to realize advancement w ith times and creative development based on the features of publication industry.

Key words: Local college and university journals, Specialization, Precisionmarketing, New medium, People-oriented services