Abstract:

[Purposes] Analyze the development trend of digital twins in the operation of science popularization journals in China, explore the innovative framework and development system of science popularization journal operation based on the digital twin model. [Methods] By combining typical case studies and comprehensive analysis, summarize the essence, path, and orientation of digital twin operation of science popularization journals in China. [Findings] The digital twin operation of science popularization journals can continue to follow multiple paths of virtual real symbiosis, platform co creation, and creative activities leading, adopting a three fold orientation of pan dimensional composite experience creation, cross space brand interaction construction, and symbiotic and mutually promoting subject value display. [Conclusions] Currently, the digital twin expansion of science popularization journals in China is still in its infancy, and the future should be divided into stages to build a virtual real symbiosis ecology; Bi directional supply of people and virtual platforms to achieve user experience dimensions; Carrying and highlighting the main values of user entities, journal operators, and related institutional entities.

Key words: Popular science journals, Digital twin, Coexistence of virtual and real, Innovative operati

摘要：

【目的】 分析我国科普期刊运营的数字孪生发展趋势,探讨基于数字孪生模式的科普期刊运营创新框架与发展体系。【方法】 采用典型案例梳理和综合分析相结合的方式,归纳我国科普期刊数字孪生运营的要义、路径与取向。【结果】 科普期刊数字孪生运营可延循虚实共生、平台共创和创意活动引领多元路径,采取泛维度复合体验营造、跨空间品牌交互建设和共生互促主体价值彰显三重取向。【结论】 当下我国科普期刊的数字孪生拓展尚处在开端期,未来应分阶段建设虚实共生生态;达成用户体验维度的人与虚拟平台双向供给;承载并彰显用户主体、期刊运营主体和相关机构主体的主体价值。

关键词: 科普期刊, 数字孪生, 虚实共生, 创新运营