Abstract:

[Purposes] With the purpose of improving the social impact of journals and expanding the publicity scope, the paper aims to analyze the difference of supply and demand in precision push of geographical journals under the new media background based on the value-oriented theory. [Methods] By the questionnaire method, we investigated the precision push plan of editors and the demand of authors, understood the coordination degree of them, and analyzed the reasons of the differences. [Findings] There is high coordination between the supply and demand in the reading style and publication form, will of precision push, and push path; there is low coordination in push content, form, and period; and there is incoordination in push fee. [Conclusions] The precision push is a form of publishing on demand which is suitable for both supply and demand, and will gradually develop in the direction of personalization, refinement, and marketization, which is in line with the development trajectory of personalized journals.

Key words: New media, Precision push, Coordination of supply and demand, Publishing on demand

摘要：

【目的】 以期刊发展的阶段性影响力提升和宣传范围扩大为准绳,基于价值导向原理分析新媒体背景下地学期刊供需主体价值导向差异。【方法】 借助调查问卷形式,从编辑角度了解地学期刊编辑精准推送价值导向,从读者角度分析需求主体精准推送价值取向,并分析二者的协调程度。【结果】 在阅读方式与出版形式、精准推送意愿、推送途径方面,供需双方价值导向高度协调;在推送内容及推送形式、推送时效方面,供需双方协调程度较低;供需双方对收费推送的价值导向不同,供需基本失调。【结论】 按需出版精准推送是一种适合供需双方的形式,并将逐步向个性化、精细化、市场化方向发展,符合个性化期刊出版发展轨迹。

关键词: 新媒体, 精准推送, 供需协调, 按需出版