Abstract:

[Purposes] This paper aims to promote the fusion development of scie.pngic journals and new media based on realizing contact point innovation by introducing two-dimensional code. [Methods] The application status and examples of two-dimensional code in scie.pngic journals were analyzed, and suggestions of future application were proposed based on literatures retrieved from CNKI. [Findings] The application of two-dimensional code in scie.pngic journals presents serval disadvantages, such as late beginning, inadequate amount, single form, and deficient function. The two-dimensional code has been applied mainly to content expanding and spreading, official website ide.pngication, community interaction, and advertising, promoting, and publishing for scie.pngic journals. Scie.pngic journals should pay attention to mastering two-dimensional code expertly, sharing and expanding its application, optimizing its amount and location, increasing its recognition, and taking full advantage of flexible code technology. [Conclusions] The application of two-dimensional code in scie.pngic journals should be promoted, the function should be expanded, and the standards should be normalized. We should learn the practice and innovation of two-dimensional code in other industries to make it serve scie.pngic journals preferably.

Key words: Two-dimensional code, Scie.pngic journal, Internet, Mobile media, Media convergence, Communication, Interaction

摘要：

【目的】 通过引入二维码,实现接触点创新,促进科技期刊与新兴媒体的融合发展。【方法】 检索中国知网文献,对科技期刊应用二维码的现状和实例进行分析,提出二维码的应用建议。【结果】二维码在科技期刊中的应用具有起步晚、数量不足、形式单一和功能欠缺等缺点。当前二维码应用主要集中于传播科技期刊内容、识别官方网站、社群互动、宣传推广发行等方面。科技期刊应用二维码时要熟练掌握制作技巧、分享拓展应用、优化数量位置、增加辨识力度和灵活运用活码。【结论】 二维码在科技期刊中的应用有待推广,功能需进一步拓展,标准需规范化。今后应当借鉴二维码在其他行业中的实践和创新,使其更好地为期刊发展服务。

关键词: 二维码, 科技期刊, 互联网络, 移动媒体, 媒介融合, 传播, 互动