Abstract:

[Purposes]This paper aims to understand the reading habits ofmedicalworkers in medical journals, and to explore the development trend and strategy of the journals.[Methods]We invited 287 medical workers related to medical journals to take the questionnaire about their reading habits.In the form of empirical data the results were statistically analyzed.[Findings]A fter sending 287 questionnaires,266 valid questionnaires were given back.50.4%respondents got used to the shallowand fragmented reading.About60%medicalworkers read materials in order to understand the latest advances in medical science and technology.72.9%medical personnel hoped to accumulate knowledge and experience through reading.A lthough the majority of medical workers believed that online knowledge wasmore abundant,there were still 98.9%said they would not give up reading papers.[Conclusions]Diversified reading will gradually replace paper reading.Media convergence is the inevitable trend of medical journals published for their survival and development.

Key words: Newmedia, Media convergence, Medical journals, Digitization, Reading habits

摘要：

【目的】了解当前医务工作者有关医学类期刊的阅读习惯,探讨未来期刊的发展趋势以及发展策略。【方法】采用问卷形式对粤西地区287名医务工作者有关医学期刊阅读习惯进行随访调查,并以实证数据的形式对结果进行统计分析。【结果】调查共发送问卷287份,有效问卷266份。50.4%被调查者以“浅阅读”、“碎片化阅读”为主。约有六成的医务工作者以了解医学最新进展及前沿技术为目的进行阅读;而72.9%则希望通过阅读积累知识及经验。虽然大多数医务工作者认为网上知识更丰富,习惯以电脑浏览的形式进行阅读,但仍有98.9%表示不会放弃纸质阅读。【结论】多元化阅读将逐渐取代传统的纸质阅读;媒体融合出版是医学期刊生存和发展的必然趋势。

关键词: 新媒体, 媒体融合, 医学期刊, 数字化, 阅读习惯