Chinese Journal of Scientific and Technical Periodicals ›› 2023, Vol. 34 ›› Issue (2): 172-178. doi: 10.11946/cjstp.202205170394

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Ideas and strategies for the transformation of traditional medical journals: Taking Chinese Journal of Hepatolgy as an example

PENG Zhi1)()(), SUN Yuhang1), GUI Min1), ZHANG Dazhi1), ZHOU Li2)()()   

  1. 1) Editorial Office of Chinese Journal of Hepatolgy, Institute for Viral Hepatitis, Chongqing Medical University, the Second Affiliated Hospital of Chongqing Medical University, 288 Tianwen Avenue, Chayuan New Town, Nan'an District, Chongqing 401336, China
    2) Editorial Office of International Journal of Laboratory Medicine, 420 Baohuan Road, Yubei District, Chongqing 401120, China
  • Received:2022-05-17 Revised:2022-12-19 Online:2023-02-15 Published:2023-03-20

传统医学期刊转型思路与策略——以《中华肝脏病杂志》为例

彭智1)()(), 孙宇航1), 桂敏1), 张大志1), 周丽2),*()()   

  1. 1) 重庆医科大学附属第二医院重庆医科大学病毒性肝炎研究所《中华肝脏病杂志》编辑部,重庆市南岸区茶园新区天文大道288号 401336
    2) 《国际检验医学杂志》编辑部,重庆市渝北区宝环路420号 401120
  • 通讯作者:
    *周 丽(ORCID:0000-0001-6924-9750),硕士,副编审,E-mail:
  • 作者简介:

    彭 智(ORCID:0000-0002-0652-8258),博士,副编审,编辑部副主任,E-mail:;

    孙宇航,硕士,编辑;
    桂 敏,学士,编辑;
    张大志,博士,教授,编辑部主任。
    作者贡献声明: 彭 智:设计研究框架,撰写与修订论文; 孙宇航,桂 敏,张大志:收集资料,修订论文; 周 丽:提出研究方向,设计研究思路,修订论文。
  • 基金资助:
    中国科技期刊卓越行动计划梯队期刊项目(卓越计划-C-183); 重庆市科学技术协会高品质科技期刊建设项目(2021—2022)

Abstract:

[Purposes] This paper aims to explore the ideas and strategies for the transformation of traditional medical journals and provide feasible theoretical and method references for the transformation and upgrading of traditional medical journals. [Methods] Taking the reconstruction of user connections in a single issue of Chinese Journal of Hepatology as an example, and based on the theory of disruptive innovation proposed by Clayton M. Christensen, this paper discussed the transformation ideas of Chinese Journal of Hepatology in reconstructing the connection with the content, emotion, and identity of the users. Furthermore, this paper put forward transformation strategies for innovating the positioning of target users and market, products, and profit models. [Findings] Chinese Journal of Hepatology reconstructs the user connection, searches the low-end users who are ignored by the mainstream market or the real demands of the users whose needs are not met, developes the products with high consumer surplus and network externality relying on media technology, and builds the innovative profit model to realize the transformation. [Conclusions] Traditional medical journals should reconstruct the connection with users and innovate the positioning of target users and market, products, and profit models, thereby realizing the transformation and development.

Key words: Medical journal, Reconstruction, User, Transformation

摘要:

【目的】 探析传统医学期刊转型思路与策略,为传统医学期刊转型升级提供可行的理论参考和方法借鉴。【方法】 以《中华肝脏病杂志》(以下简称《肝脏病杂志》)单刊重构用户连接实例为切入点,基于克莱顿·克里斯坦森的颠覆性创新理论,探讨《肝脏病杂志》重构与用户的内容、情感、具身连接的转型思路,并提出创新目标用户及市场定位、产品、盈利模式的转型策略。【结果】 《肝脏病杂志》重构用户连接,寻找被主流市场忽略的低端用户或未被满足的用户的真实需求,依靠媒介技术开发具有较高消费者剩余和网络外部性的产品,并构建创新型盈利模式来实现期刊转型。【结论】 传统医学期刊应重塑与用户的连接,对目标用户及市场定位、产品和盈利模式进行创新,以实现转型与发展。

关键词: 医学期刊, 重构, 用户, 转型