Abstract:

[Purposes] This study aims to clarify the factors influencing the journal selection of researchers for paper publication, which is expected to serve as a reference for academic journals to improve service ability and brand influence. [Methods] Based on previous research and data on author interview, a questionnaire was designed, involving 33 factors (external factors, subjective factors, and journal factors). A total of 467 valid questionnaires were recovered and statistically analyzed. [Findings] The requirements of graduation or assessment and professional title evaluation are the major external factors. The main rational subjective factors are judgment of their own article quality and the preference of specific journals. The main emotional subjective factor is the experience. The level, reputation, and article-processing time of journals also affect the journal selection. Natural science researchers generally emphasize the impact factor and they also seek suggestions from teachers and friends. Researchers in humanities and social sciences pay more attention to journal activities and emphasize whether their articles can be reviewed fairly. Researchers with senior titles do not worry about the publication, and they care more about the convenience of the submission system and the attitude of editors as compared with researchers with intermediate tiles, primary titles, or no title. [Conclusions] It is suggested that academic journals should improve academic quality and time of article processing and highlight the specific characteristics to strengthen authors' recognition, enhance fairness, and raise service quality, thereby attracting high-quality papers.

Key words: Contribution, Influencing factor, Brand building, Academic journal, Brand attractiveness, High-level original paper

摘要：

【目的】 探究科研人员投稿选刊行为的影响因素,为提升学术期刊服务能力和品牌影响力提供参考。【方法】 结合文献资料及作者访谈资料,设计包含外部因素、主体因素及期刊因素3个层面的共33个影响因素的问卷,并对收回的467份有效问卷进行统计分析。【结果】 影响科研人员投稿选刊行为的最主要的外部因素是毕业或考核、职称评聘等要求。主要的理性主体因素是对文章质量的感知和对期刊偏好的感知,主要的感性主体因素是既往投稿体验。科研人员最为关心和关注的期刊因素是期刊级别、期刊声誉和稿件处理时效。自然科学科研人员偏重期刊影响因子,投稿行为受师友影响较多;人文社科科研人员较易受到期刊活动影响,非常在意期刊评审的公平性。越是高级职称人员越不惧发表难度,且高级职称人员比中级职称、初级职称人员和无职称人员更在意投稿系统的便捷性及编辑人员的态度。【结论】 提升学术质量和稿件处理时效是学术期刊吸引优质稿源的主要策略,同时期刊可从突出办刊特色以加强作者认知程度、树立公平品格和精准提升服务质量3个方面来提升期刊对高水平原创论文的吸引力。

关键词: 投稿, 影响因素, 品牌建设, 学术期刊, 品牌吸引力, 高水平原创论文