Abstract:

[Purposes] This study aims to explore the key construction measures for scientific journals to prevent fake websites, and to enhance the ability of Chinese scientific journals to prevent fake websites. [Methods] Searching method was used to investigate 15 preventive technical indicators for the top 100 Chinese scientific journals in "Chinese Science and Technology Journal Citation Reports" (core, 2020 edition). SPSS software was used to construct statistical model for proceeding multifactorial correlation analysis between construction factors for preventing fake website and the number of the fake website. Meanwhile, the relevant results were compared with the research results of the leading journals and key journals in the Excellence Action Plan for China STM Journals. Questionnaire survey was used to investigate the measures taken by some journals of the Excellence Action Plan for China STM Journals to deal with the infringement of fake websites. [Findings] The ranking optimization of Baidu search engine is highly correlated with the decreasing number of the fake websites. The full-text download from the homepage, RSS subscription, website URL showing on WeChat are all correlated with the decreasing number of fake websites to some extent. [Conclusions] Scientific journals should optimize search engine ranking, optimize guidance of new media platform, expand the accessible channels of official website URL, improve the faking difficulty of the service content from homepage, upgrade measures to combat fake websites, and suggest that management departments and national legislatures should crackdown the whole industry chain of fake websites, to prevent infringement of fake websites.

Key words: Scientific journal, Fake website, Multifactorial correlation analysis, Search engine ranking optimization, Official website certification, New media publicity

摘要：

【目的】探索科技期刊防范假冒网站的关键性建设措施,为我国科技期刊防范假冒网站能力建设提供参考。【方法】采用信息检索法对2020年版《中国科技期刊引证报告(核心版)》综合评价排名前100的中国科技期刊的15个防范技术指标进行调研,通过SPSS软件构建统计模型,对防范假冒网站技术建设与假冒网站数量的相关性进行多因素相关性分析。同时对相关结果与“中国科技期刊卓越行动计划”领军期刊和重点期刊的调研结果进行比对。通过问卷调查法调研部分入选“中国科技期刊卓越行动计划”的期刊应对假冒网站侵害的措施。【结果】百度搜索引擎排位优化与假冒网站的数量减少高度相关;期刊官网提供过刊全文下载、RSS订阅,微信公众号上显示官网网址与假冒网站数量减少存在一定相关。【结论】科技期刊可通过优化搜索引擎排名、优化新媒体平台导引、扩增官网网址的可获取渠道、提升期刊官网服务内容仿冒难度、升级打击假冒网站的措施、推动行业管理部门和国家立法机构加大打击假冒网站全产业链的力度等方式防范假冒网站的侵害。

关键词: 科技期刊, 假冒网站, 多因素相关性分析, 搜索引擎排名优化, 官网认证, 新媒体宣传