Abstract:

[Purposes] This paper aims to elucidate the evolution and status quo of the evaluation system for popular science journals in China and thereby clarify the problems and the room for optimization. [Methods] With the methods of literature review and comprehensive analysis, we discussed the strengths and weaknesses of the existing evaluation system for popular science journals. [Findings] Basing on the evolution and cruxes of the evaluation system for popular science journals, we explored the innovation paths for popular science journal evaluation in the age of intelligent media. [Conclusions] Facing the convenient transmission and reception and changes of users brought by the intelligent media, popular science journals in China should tailor the conventional evaluation framework to generate a framework that highlights user needs and experience, adopts scientific and suitable indexes, and emphasizes the use of intelligent media and technological innovation.

Key words: Popular science journal, Intelligent media era, Evaluation system, Index innovation, Intelligent evaluation

摘要：

【目的】 掌握我国科普期刊评价体系的演进与现状,厘清存在问题与优化空间。【方法】 采用文献梳理和综合分析结合的方式,讨论科普期刊已有评价体系的得失。【结果】 从科普期刊评价演进与存在症结切入,有针对性地提出智媒时代科普期刊评价的创新路径。【结论】 我国科普期刊评价应立足智媒时代的传受便利和用户新变化,尽快革新传统评价框架,打造凸显用户需求与体验,采用科学适用指标,重视智媒运用与技术创新的评价架构。

关键词: 科普期刊, 智媒时代, 评价体系, 指标革新, 智慧评价