Abstract:

[Purposes] This study aims to explore the specific measures of melted media matrix formed by traditional media, online media, and self-media in expanding the promulgation scope of scientific journals, and to enhance the influence of scientific journals. [Methods] Taking the special issue of Remote Sensing in China for 20 Years published by Journal of Remote Sensing as an example, we described the innovative publishing model and practical experience of melted media in detail, and analysed the publicity effects. [Findings] We adopt the online and offline communication system to expand the radiation scope and spread effect of reading group, and enhance journal influence in the industry. [Conclusions] The melted media publishing mode is an effective way to enhance the influence of scientific journals.

Key words: Melted media, Anniversary special issue, Mail push, Remote sensing, Mobile internet, Digital publishing

摘要：

【目的】 探索传统媒体、网络媒体以及自媒体出版形成的融媒体矩阵在扩大科技期刊传播范围方面的具体举措,以提升科技期刊影响力。【方法】 以《遥感学报》“中国遥感20年”纪念特刊的宣传为例,通过融媒体手段创新出版和传播模式,总结实践经验,跟踪分析后期的宣传效果。【结果】 通过融媒体形成线上线下互联互通的传播模式,扩大了阅读群体的辐射范围及传播效应,增强期刊在业内的影响力。【结论】 融媒体技术是提升科技期刊影响力的有效途径。

关键词: 融媒体, 纪念特刊, 邮件推送, 遥感, 移动互联, 数字出版