Abstract:

[Purposes] This paper aims at exploring SoLoMo （social, local, mobile） in the academ ic journal marketing applications to achieve a full range, multi-angle precision marketing.[Methods] This paper explains the marketing situation of academic journals, analyzes themarketing characteristics of SoLoMo, and puts forward themarketing strategy of academic journals in the SoLoMo mode.[Findings] Through expandingmarketing channels, the innovative servicemode is created, and marketing spirit is gathered.Furthermore, accurate positioning is realized, three-dimensional network is built, marketing effect is improved and other strategies to improve the marketing effect of academ ic journals is made.[Conclusions] Academic journals can be leveraging the SoLoMomarketing model, achieve effectivemarketing, and create a good brand of academic journals.

Key words: SoLoMo, Academ ic journals, Marketing, Mobile Internet

摘要：

【目的】探寻Social（社会化）、Local（本地化）、Mobile（移动化）三个热词整合而成的SoLoMo在学术期刊市场营销中的应用,实现全方位、多角度的精准营销。【方法】阐述学术期刊的营销现状,分析SoLoMo的营销特点,提出SoLoMo模式下学术期刊的营销策略。【结果】通过拓展营销渠道,创新服务模式;聚集营销人气,实现精准定位;构筑立体网络,提升营销效果等策略可提升学术期刊的营销效果。【结论】学术期刊可借助SoLoMo的营销模式,进行有效营销,打造良好的学术期刊品牌。

关键词: SoLoMo, 学术期刊, 营销, 互联网