摘要：

【目的】调查分析科技期刊单篇论文融合二维码的现状,为促进和规范二维码在科技论文中的应用提供依据。【方法】以中国高校科技期刊研究会网站中的会员期刊为样本,调查在单篇论文中融合二维码的期刊数量,以及二维码在各刊论文中的位置、尺寸、样式、导引语以及链接内容。【结果】在213种高校科技期刊中,有24.9%的期刊在单篇论文中融合了二维码,且其位置分布较广,尺寸差异较大;在53种融合二维码的期刊中,未设置导引语的期刊数量占60.4%。二维码链接内容的有效性和价值度也未受到足够重视,如在22种链接OSID的期刊中,仅2种期刊当期的所有二维码中都有作者音频,其余期刊为部分二维码有音频,460个二维码中仅5个有视频。【结论】科技期刊单篇论文二维码的应用不论是在形式还是在内容上都存在很大的变动空间,需通过期刊出版部门、作者以及期刊管理部门共同推进其规范化应用。

关键词: 二维码, 媒体融合, 单篇论文, 链接内容, 增强出版, 规范应用

Abstract:

[Purposes] The current situation of two-dimensional codes integrated into a single paper is investigated and analyzed to provide basis for promoting and standardizing the application of two-dimensional codes in scientific papers. [Methods] Taking the member journals in the website of Society of China University Journals as samples, we investigated the number of journals with two-dimensional codes integrated into single papers, as well as their location, size, style, quotation, and link content. [Findings] Among 213 scientific journals sponsored by Chinese universities, 24.9% of them integrate two-dimensional codes, and their positions are widely distributed, with large size differences. Among 53 journals with two-dimensional codes, 60.4% of them have no code quotation. In addition, the validity and value of the link content are not paid enough attention to. Among 22 journals linked with OSID, only 2 journals have author audio in all codes, other journals have audio in some codes, and only 5 of 460 codes have video. [Conclusions] The form and content of two-dimensional code in a single paper of scientific journals have a great change space. Its normative application in scientific journals needs to be promoted through the publishing departments, authors, and the journal management departments.

Key words: Two-dimensional code, Media convergence, Single paper, Link content, Enhanced publishing, Normative application