摘要：

【目的】以“融”“合”“创新”的发展思路,探索学术期刊媒体融合的发展路径。【方法】采用文献分析和案例分析相结合的方法,对我国学术期刊媒体融合的发展现状及存在的问题进行研究。【结果】学术期刊的媒体融合是涉及数字化技术、资源集约开发与利用、市场化需求等方面的复杂系统工程,必须结合学术期刊数字化与产业化的发展,并实现二者间的共融和共建。【结论】从跨媒体交融与数字化共享到结构化与资源性融合,再到市场导向与服务性创新的“融”“合”“创新”发展路径,是逐步实现学术期刊媒体融合的发展路径。

关键词: 学术期刊, 媒体融合, 数字共享, 结构整合, 市场导向

Abstract:

[Purposes] With the development ideas of integration, combination, and innovation, we explore the development path of media convergence in academic journals. [Methods] By using the methods of literature analysis and case analysis, we studied the development status and existing problems of media convergence of academic journals in China. [Findings] Media convergence of academic journal is a complex system engineering involving digital technology, intensive development, utilization of resources, and market demand. To ensure the realization of media convergence of academic journal, it is necessary to combine the development of digitalization and industrialization of academic journals, and realize the integration and co-construction between them. [Conclusions] From cross-media convergence and digital sharing to structural and resource fusion, then to market orientation and service innovation, the combination and innovation is a development path that can gradually realize the media convergence of academic journals.

Key words: Academic journal, Media convergence, Digital sharing, Structural integration, Market orientation