摘要：

【目的】分析《中国心血管杂志》微信公众号的运营现状和传播能力,为今后可持续性发展提供依据,也为同行创建专业化和个性化的网络媒体平台提供参考。【方法】借助微信数据统计功能,对2013年7月22日至2015年1月31日《中国心血管杂志》公众号的用户属性和增长、图文群发效果、与用户互动情况等进行详细分析。【结果】截至2015年1月31日,《中国心血管杂志》公众号累积用户数为8452人,男性多于女性,用户数排前5位的省市依次为北京、广东、山东、江苏和上海;每日净增关注人数平均15人,单日净增关注人数最高82人。公众号已向用户发送消息132条,接收用户消息5141条。【结论】创建微信公众号,并规律性、持续性更新,实现与订阅用户有效互动,利于科技期刊内容推广和影响力提升。

关键词: 科技期刊, 微信公众平台, 数据分析, 运营, 传播, 影响力

Abstract:

[Purposes] This study aims at analyzing the operation status and transm ission power of Chinese Journal of Cardiovascular Medicine（CCM）’s WeChat,and providing basis for sustainable development of WeChat,as well as providing a reference for peers creating the professional and personalized network media platform.[Methods] W ith the help of data statistics function of WeChat,the attribute and grow th of users,the effect of group sending of images and textmessages,the condition of interacting w ith users of CCM’s WeChat from July 22,2013 to January 31,2015 were analyzed in details.[Findings] As of January 31,2015,the cumulative number of userswas 8452,and male wasmore than female.The top five user numbers were in Beijing,Guangdong,Shandong,Jiangsu and Shanghai in turns.The average daily net gain on the number of users was 15.The highest net gain number was 82.Through our WeChat 132 messages were sent to subscribers,and received 5141 messages from subscribers.[Conclusions] Founding WeChat,updating regularly and continuously,realizing effective interaction w ith subscribers are conducive to content promotion and influence improvement for scientific and technical journals.

Key words: Scientific journals, WeChat, Data statistics, Operation, Transm ission, Influence