摘要：

目的 为破解当前期刊出版融合发展中存在的融合深度不足、生成模式滞后、内容传播效能低、评价与创新性不足等现实瓶颈，探究数智技术驱动下期刊出版深度融合的理论逻辑与实践路径。 方法 立足数字经济与人工智能快速发展的背景，提出从单一“媒介融合”向“内容、技术、传播”三重融合跃迁的系统性框架，并结合行业实践分析其创新机制。 结果 研究构建了3大创新路径：将内容生产与数智技术融合，利用人工智能技术赋能内容的全生命周期，从选题策划、精准推荐到智能化生产，构建“内容+技术”双轮驱动的知识服务平台；将内容阅读与内容创作融合，借助大语言模型、扩散模型等工具，打造探究式、沉浸式的阅读体验，激发读者的创作潜能，形成“读创一体”的闭环生态；将内容传播与内容评价融合，构建基于大数据的多维传播矩阵与动态评价体系，通过在线群体评议、用户行为分析、替代计量学等方式，实现传播效果与出版价值的实时反馈。 结论 “内容、技术、传播”三重融合构成相互支撑的动态生态体系，是期刊业从传统内容制造商转型为平台化知识服务运营商的关键，能有效推动行业价值重塑与可持续发展。

关键词: 数智时代, 期刊出版, 深度融合, 人工智能, 读创一体, 传播机制, 评价体系

Abstract:

Purposes This study aims to address critical bottlenecks in the integrated development of journal publishing—including insufficient integration depth， outdated production models， low dissemination efficiency， and inadequate evaluation—and to explore the theoretical rationale and practical pathways for deep integration driven by digital intelligence technologies. Methods Grounded in the context of the digital economy and rapid AI development， the study proposes a systemic framework shifting from a singular “media convergence” to the “triple convergence of content， technology， and communication”. The innovation mechanisms of this framework are analyzed through the lens of industry practice. Findings The research identifies 3 key innovative pathways： integrating content with digital intelligence to construct AI-driven knowledge service platforms across the full content lifecycle， from planning to intelligent production； merging reading with creation by leveraging large language models （LLMs） to foster immersive， inquiry-based ecosystems and stimulate reader potential； and fusing dissemination with evaluation through big data， multi-dimensional matrices， and altmetrics to enable real-time feedback on publishing value. Conclusions The triple convergence of content， technology， and communication constitutes a dynamic， mutually supportive ecosystem. It is the key strategy for transforming the journal industry from traditional content manufacturers into platform-oriented knowledge service providers， thereby promoting industry value reshaping and sustainable development.

Key words: Era of digital intelligence, Journal publishing, Deep integration, Artificial intelligence, Integrated reading and creation, Dissemination mechanism, Evaluation system