中国科技期刊研究 ›› 2021, Vol. 32 ›› Issue (5): 647-654. doi: 10.11946/cjstp.202006250614

• 数字出版 • 上一篇    下一篇

增强现实技术出版融合的案例分析及其在科技期刊中的应用策略

董文杰(), 李苑()   

  1. 中国科学院文献情报中心,北京市海淀区中关村北四环西路33号 100190
  • 收稿日期:2020-06-25 修回日期:2021-03-10 出版日期:2021-05-15 发布日期:2021-05-15
  • 通讯作者: 李苑 E-mail:dongwj@mail.las.ac.cn;liyuan@mail.las.ac.cn
  • 作者简介:董文杰(ORCID:0000-0002-7885-2532),博士,馆员,E-mail: dongwj@mail.las.ac.cn

AR-integrating strategies for Chinese scienpngic journals:A case study

DONG Wenjie(), LI Yuan()   

  1. National Science Library, Chinese Academy of Sciences, 33 Beisihuan Xilu, Zhongguancun, Haidian District, Beijing 100190, China
  • Received:2020-06-25 Revised:2021-03-10 Online:2021-05-15 Published:2021-05-15
  • Contact: LI Yuan E-mail:dongwj@mail.las.ac.cn;liyuan@mail.las.ac.cn

摘要:

【目的】 总结增强现实(Augmented Reality,AR)技术在出版领域的典型案例,提出AR技术与我国科技期刊融合出版的实施策略。【方法】 首先,通过文献调研和案例分析法,总结AR技术的发展概况;其次,梳理国内外AR技术在出版领域的典型应用案例,并总结AR技术与出版融合的解决方案;最后,阐述AR技术与科技期刊融合出版的实施策略。【结果】 AR技术在图书出版领域的应用最早,现已得到广泛应用;报纸与AR技术的融合实现了立体交互的、全新的新闻报道模式;在科技期刊中的应用尚处于起步阶段。AR技术与出版融合的方案主要分为基于硬件设备和AR应用程序的方案,大多数出版商采取基于AR应用程序的方案。【结论】 目前AR技术融入科技期刊的应用策略主要包括:进一步明确期刊的定位和受众,坚持内容创新;探索期刊集群发展之路,建立健全多方协同发展;加强复合型人才培养。

关键词: 增强现实, 案例分析, 解决方案, 应用策略

Abstract:

[Purposes] This paper summarizes the typical cases of AR application in publishing and thereby puts forward AR-integrating strategies for Chinese scienpngic journals. [Methods] We analyzed the typical AR application cases in publishing, and on this basis, summarized the solutions to AR integration in publishing, preceded by describing AR development history with the literature research and case study methods. Then, we proposed the strategies for fetching in AR in Chinese scienpngic journals. [Findings] AR sees the earliest and wide application in book publishing, adds the three-dimensional interactive experience to newspaper readers, and has a lot of room for progress in scienpngic journals. In summary, AR can be integrated into publishing via hardware or application program and most publishers prefer the latter. [Conclusions] AR-integrating strategies for Chinese scienpngic journals are as follows: clarifying the orientation and audience and sticking to content innovation, exploring clustering development to establish a common AR platform, and strengthening the training of inter-disciplinary talents.

Key words: Augmented reality, Case study, Solution, Application strategy