[Purposes] This paper aims to explore ways to expand the influence of the series of journals affiliated to Chinese Nursing Journals Publishing House, and meet the needs of readers, meet the challenge of the media convergence era. [Methods] Under the shortage of personnel and lack of technical support, Chinese Nursing Journals Publishing House conformed to the trend of media convergence and adopted paper media, website, and WeChat platform to explore the practice of multidimensional academic communication and advertising. [Findings] Under the media convergence development strategy, Chinese Journal of Nursing expands the scope of academic dissemination of the paper, enhances the social influence of the journals, and further promotes the economic benefits. [Conclusions] In the era of media convergence, academic journal publishing units with independent management and self-responsibility for profits and losses conform to the trend and can maintain a good survival situation.
Publishing and communication,