摘要：

【目的】 探索与作者、读者需求精准对接、经济效益显著、可持续发展的知识服务模式,助推学术期刊供给侧改革。【方法】 在充分调研国内外学术出版知识服务模式的基础上,结合期刊运营实践,充分利用新媒体、大数据等技术,打造知识网红IP、在线视频课程、线上知识问答、资讯订阅定向推送、热门主题圈、在线研讨会直播6大精准知识服务模式,并提出具体实践路径。【结果】 这6大模式能够破解当前学术期刊知识服务模式单一、用户主体不突出、经济效益不显著等难题,实现用户知识的高效共享与变现、编辑功能的回归与期刊价值再挖掘。【结论】 学术期刊应改革发展理念,充分利用新媒体技术,通过精准知识服务实现期刊、编辑、作者、读者多方共赢。

关键词: 学术期刊, 媒体融合, 精准知识服务, 供给侧改革, 期刊转型

Abstract:

[Purposes] This study aims to explore the knowledge service mode which is able to accurately meet the needs of authors and readers, has remarkable economic benefits and is sustainable, and to boost the supply-side reform of academic journals. [Methods] On the basis of fully researching the domestic and foreign academic publishing knowledge service modes, we combined the practice of journal operation with new media, big data and other technologies to build six precision knowledge service modes, i.e., knowledge network intellectual property, online video courses, online knowledge Q&A, information subscription and directional push, hot topic circles, live online seminars. The concrete implementation path was presented. [Findings] The six modes can solve the current knowledge service problems of academic journals, such as the unitary service mode, users' disadvantaged positions and inconspicuous economic benefits. The high-efficient sharing and realization of user knowledge, as well as the return of editors' function and the re-excavation of periodical value will be achieved. [Conclusions] Academic journals should reform development concepts, make full use of new media technology, achieve an all-win situation for journals, editors, authors and readers through precision knowledge service.

Key words: Academic journal, Media convergence, Precision knowledge service, Supply-side reform, Journal transformation