摘要：

【目的】 指出学术期刊微信公众平台运营中存在的优势和实践盲点,指导学术期刊合理地开发和运营微信公众平台。【方法】 采用文献研究、比较研究和归纳分析的方法,并运用编辑学与传播学的相关基础理论及微信公众平台应用开发的相关技术理论对学术期刊微信公众平台运营中出现的问题进行分析和探讨,同时给出相关的建议措施。【结果】 学术期刊微信公众平台的优势在于可加快稿件查询进程,缩短出版周期,实现微信营销,这样的优势能否转化成学术期刊的办刊竞争优势,需要克服实践的盲点。结论学术期刊开发和运营微信公众平台时应合理定位,重视编辑新媒体素养培养,加强图文信息处理,利用公众账号托管平台,这样才能更好地发展。

关键词: 学术期刊, 微信公众平台, 优势转化, 盲点, 微信营销

Abstract:

[Purposes] To point out the superiority and practical blind spots on Wechat public platform application in academic journals,and to guide the academic journal editors developing Wechat public platform application reasonably. [Methods] The paper adopted the method of literature research,comparison research and making an induction and analysis,meanwhile,utilized Redactology,the mass communication science knowledge and technique of Wechat public platform application developing,carried on the analysis of the misunderstanding and blind spots on Wechat public platforms in academic journals. [Findings] The main superiority of Wechat public platforms in academic journal are as follows: speeding up the manuscript enquiry,shorten publication frequency,enhancing interactivity,realizing Wechat marketing,etc. Whetlier or not tansform those above mentioned advantages in Wechat public platforms into operating publication depends on overcoming the practical blind spots. [ Conclusions ] When running Wechat public platforms,academic coumal edtiors should attach imporance to editors new-media literacy cultivation,strengthen the graphic infromation processing,and so on. Hence,Wechat public platform application in academic cournals could progress well.

Key words: Academ ic journals, WeChat Public Platform application, Advantage transformation, Blind spots, Wechatmarketing